Swiss Medica, Inc. (OTCBB: SWME) to announce that it is launching a television campaign for its PMS Escape product in the Midwest USA beginning this week. The 30-second television spot will air in Columbus, Ohio, Indianapolis, Indiana and Detroit Michigan from May 16 until June 10, 2006 and will highlight PMS Escape as a unique over-the-counter, patented, clinically tested and all-natural product for the mood and appetite symptoms of premenstrual syndrome.