One of the most striking things about the concept of open innovation is how open it is for example, to interpretation. Exactly what does Procter & Gamble Co. CEO A.G. Lafley mean when he says he wants 50% of P&G’s innovations to come from outside the company? “I think the scorecard is deliberately nonspecific,” says Jeffrey Weedman, P&G’s vice president for external business development and global licensing. “What A.G. is really talking about is that we have to be very externally focused. We need to be very open to the idea of bringing in technologies, businesses and products from the outside.”
