According to Coherent Market Insights the global Performance Enhancing Drugs Market is estimated to be valued at USD 510.4 Mn in 2025 and is expected to reach USD 841.3 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.4% from 2025 to 2032. Market trends reflect a rising demand for safer, more effective performance-enhancing drugs, with innovation centered on minimizing side effects while boosting efficacy. Growing adoption in emerging markets, coupled with expanding use cases beyond professional sports into fitness and rehabilitation, is driving market expansion. At the same time, stringent regulations and ethical concerns are influencing product development, prompting manufacturers to prioritize transparency and regulatory compliance.
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Global Performance Enhancing Drugs Market Key Takeaways
According to Coherent Market Insights (CMI), the global performance enhancing drugs market size is anticipated to grow at a CAGR of 7.4% during the forecast period. Total market valuation is projected to reach USD 510.4 Mn in 2025 and USD 841.3 Mn by 2032.
Anabolic steroids are expected to remain top-selling drugs, accounting for a market revenue share of 35.2% in 2025.
Athletic performance is the most lucrative application for performance enhancing drugs, capturing a market share of 38.4% in 2025.
Based on route of administration, oral segment is set to account for more than one-third of the global performance enhancing drugs market share by 2025.
North America, with a projected share of 38.3% in 2025, is set to maintain its dominance in the global market.
Asia Pacific is poised to become the hotbed for performance enhancing drugs manufacturers during the assessment period.
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Rising Anabolic Steroid Consumption Fueling Market Growth
Coherent Market Insights’ latest performance enhancing drugs market analysis outlines major factors fueling industry growth. One significant growth factor is the increasing use of anabolic steroids.
Today, more and more people are using anabolic steroids to build muscle and improve physical performance, especially in sports, bodybuilding, and fitness. Surveys estimate that about 3% to 4% of adults in the United States report having used anabolic steroids at least once in their lifetime.
This rising trend of using anabolic steroids is expected to boost growth of the performance-enhancing drugs market during the forecast period. Similarly, growing popularity of cognitive performance-enhancing drugs (nootropics) continues to support market expansion.
Read Also: Human Growth Hormone Market Size, Share, Trends & Opportunities for 2025-2032
High Manufacturing Costs Limiting Biosensors Market Growth
The prospective performance enhancing drugs market outlook looks promising. However, implementation of stringent regulatory policies and availability of natural alternatives might limit performance enhancing drugs market growth to some extent in the coming years.
New laws and regulations are being framed by governments and sports regulatory bodies to ban or control use of performance enhancing drugs (PEDs). This may act as a deterrent to the market growth.
There is also a shift towards natural alternatives in some regions. Many consumers are opting for natural supplements that boost performance, leading to reduced performance enhancing drugs market demand.
Growing Popularity of Competitive Sports Creating New Revenue Opportunities
The rate of participation in professional sports, athletic events, and bodybuilding competitions is increasing steadily worldwide. This trend is expected to drive demand for performance-enhancing substances to improve strength, endurance, and recovery. As a result, new revenue opportunities are emerging for PED manufacturers.
Impact of AI on the Performance Enhancing Drugs Market
Artificial intelligence (AI) is gradually making its mark on the performance-enhancing drugs (PED) industry. This technology drives significant advancements in drug development, detection, and regulation.
AI technologies enables faster and more precise analysis of chemical compounds. By doing so, they accelerate the discovery and optimization of novel PEDs with potentially improved efficacy and minimized side effects.
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Emerging Performance Enhancing Drugs Market Trends
Ongoing product innovation is a key trend in the performance enhancing drugs market. Leading companies are striving to develop new and safer performance-enhancing substances, such as selective androgen receptor modulators (SARMs) and peptide hormones.
Growing focus on physical appearance and fitness is expected to boost sales of performance enhancing drugs during the forecast period. Recreational athletes and gym-goers increasingly use anabolic steroids, stimulants, and hormone boosters for muscle growth, fat reduction, and enhanced physique.
Rapid expansion of e-commerce platforms is making PEDs more accessible and cost-effective. Increasing numbers of consumers are purchasing PEDs through online platforms, thereby stimulating market growth.
Rising influence of social media and celebrity endorsements is expected to boost the performance enhancing drugs market value. Fitness influencers and celebrities showcasing enhanced physiques create strong demand for PED use among followers.
Another key growth-shaping trend is the increasing medical use of PEDs. Performance enhancing substances like growth hormones and testosterone therapy are prescribed for medical conditions like Klinefelter’s syndrome, leading to higher performance enhancing drug demand.
Also Read: Nootropics Market Analysis and Forecast for 2025-2032
Analyst’s View
“The global performance enhancing drugs industry is poised to experience strong growth, driven by rising usage of anabolic steroids, growing popularity of competitive sports, and increasing awareness about physical fitness and bodybuilding,” said Vipul Patil, a senior analyst at CMI. “Additionally, advancements in drug formulation and expanding presence of online pharmacies are contributing to greater accessibility.”
Current Events and Their Impact on the Performance Enhancing Drugs Market
|
Event |
Description and Impact |
|
Surge in Demand for Personalized and Gene-Targeted PEDs |
|
|
Increasing Regulatory Scrutiny and Anti-Doping Measures |
|
|
Shift in Consumer Preferences Towards ‘Legal’ and Natural Performance Enhancers |
|
Competitor Insights
Key companies in the global performance enhancing drugs market report:
- Novartis AG
- Pfizer Inc.
- Teva Pharmaceutical Industries Ltd
- Sun Pharmaceutical Industries Ltd
- Mylan NV
- Hikma Pharmaceuticals PLC
- Merck and Co., Inc.
- Bayer AG
- Sanofi SA
- AbbVie Inc.
- Eli Lilly and Company
- Cipla Ltd
- Roche Holding AG
- Lupin Ltd
- Endo International PLC
Key Developments
In June 2025, D-Bal Max introduced a legal alternative to the anabolic steroid Dianabol (methandrostenolone) in the United States. This supplement is designed for fitness enthusiasts, bodybuilders, and competitive athletes seeking rapid muscle growth, increased strength, and quick recovery without the health and legal risks associated with traditional steroids.
In May 2025, Sandoz introduced its new 15 mg/1.5ml concentration of OMNITROPE biosimilar growth hormone in Egypt. The new growth hormone formulation is intended for the treatment of short stature in children and adolescents. The launch aligns with Egypt's Vision 2030, aiming to improve public health outcomes.
In July 2025, BioAdaptives, Inc. announced the national launch of NuroRush, an advanced adaptogenic nootropic for mental clarity, focus, and resilience. The new product is scheduled for commercial release in August/September 2025.
Market Segmentation
· Drug Type Insights (Revenue, USD Mn, 2020 - 2032)
o Anabolic Steroids (e.g., Testosterone, Nandrolone)
o Stimulants (e.g., Amphetamines, Caffeine, Ephedrine)
o Erythropoietin (EPO) and Blood Boosters
o Human Growth Hormone (HGH) and Peptides
o Selective Androgen Receptor Modulators (SARMs)
o Beta-Blockers
o Diuretics
o Nootropics (Cognitive Enhancers)
o Others (e.g. Insulin-like Growth Factor)
· Application Insights (Revenue, USD Mn, 2020 - 2032)
o Athletic Performance
o Cognitive Enhancement (Students, Professionals)
o Bodybuilding and Muscle Enhancement
o Military and Defense
o Recreational Use
o Anti-Aging and Wellness
o Weight Loss and Management
o Others (Injury Recovery and Rehabilitation)
· Route Of Administration Insights (Revenue, USD Mn, 2020 - 2032)
o Oral
o Parenteral
o Topical
o Others (Transdermal)
· Dosage Form Insights (Revenue, USD Mn, 2020 - 2032)
o Pills/supplements
o Injections
o Patches
o Oral Liquids
o Others (Topical Creams)
· Gender Insights (Revenue, USD Mn, 2020 - 2032)
o Male
o Female
· Distribution Channel Insights (Revenue, USD Mn, 2020 - 2032)
o Online Pharmacies
o Retail Pharmacies
o Gyms and Sports Clubs
o Hospitals and Clinics
· End User Insights (Revenue, USD Mn, 2020 - 2032)
o Professional Athletes
o Bodybuilders and Fitness Enthusiasts
o Students and Working Professionals
o Military Personnel
o Others (Recretional Users)
· Regional Insights (Revenue, USD Mn, 2020 - 2032)
o North America
o Latin America
o Europe
o Asia Pacific
o Middle East
o Africa
Also Read: Energy Supplements Market Size, Share & Trend Analysis Report for 2025-2032
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