According to Coherent Market Insights, the global Medicinal Herbs Market is estimated to be valued at USD 227.65 billion in 2025 and is expected to reach USD 478.93 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 11.21% from 2025 to 2032. The global medicinal herbs market is growing steadily, driven by rising consumer demand for natural and organic healthcare solutions, especially for chronic and lifestyle-related conditions. Traditional systems such as Ayurveda and Traditional Chinese Medicine are boosting usage, while advancements in extraction and processing are making herbal products like extracts, essential oils, and supplements more accessible and effective. Asia-Pacific leads the market due to its strong herbal traditions, with notable growth also in North America and Europe. Challenges include inconsistent product quality, regulatory gaps, and risks from overharvesting, but increasing wellness trends, diverse therapeutic uses, and opportunities in emerging economies continue to support market expansion.
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Global Medicinal Herbs Market Key Takeaways
According to Coherent Market Insights (CMI), the global medicinal herbs market size is projected to grow 2.1X during the forecast period, increasing from USD 227.65 Bn in 2025 to USD 478.93 Bn by 2032.
Global demand for medicinal herbs is poised to increase at a CAGR of 11.2% over the forecast period.
Ginseng is expected to remain the top-selling herb type, accounting for a market revenue share of 16.6% in 2025.
Based on form, raw herbs/whole herbs category is projected to account for more than one-fourth of the global medicinal herbs market share in 2025.
Pharmaceuticals are likely to remain the most lucrative application for medicinal herbs, generating market revenue of around USD 95.8 billion in 2025.
Asia Pacific is projected to maintain its dominant position, accounting for over two-fifths of the global medicinal herbs market revenue share in 2025
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Growing Consumer Preference for Natural and Herbal Remedies Fueling Market Growth
Coherent Market Insights’ latest medicinal herbs market research report highlights major factors driving industry growth. Increasing consumer preference for natural and herbal remedies is one such growth driver.
Modern consumers are increasingly opting for plant-based and holistic treatments over synthetic drugs due to their perceived safety and fewer side effects. This shift is expected to provide a strong impetus for the growth of medicinal herbs market during the assessment period.
Medicinal herbs or medicinal plants are widely used for therapeutic purposes such as reducing inflammation and boosting the immune system. These herbs have been used in traditional medicine practices for centuries and are now gaining acceptance in modern healthcare due to ongoing research validating their efficacy.
Also Read: Herbal Medicinal Products Market Size, Share, Trends & Opportunities for 2025-2032
Limited Clinical Evidence and Alternatives Hampering Market Growth
The future medicinal herbs market outlook looks promising due to growing demand for natural remedies. However, limited clinical evidence and strong competition from pharmaceuticals pose challenges to broader market expansion.
Many medicinal herbs lack sufficient clinical trials to support their health benefits. This lack of robust scientific validation fosters skepticism among both consumers and healthcare professionals, which affects mainstream adoption and dampens overall medicinal herbs market demand.
Similarly, many consumers prefer fast-acting, well-established pharmaceutical drugs over herbal treatments. Growing adoption of conventional pharmaceuticals might also slightly hinder medicinal herbs market growth during the assessment period.
Rising Focus on Preventive Healthcare Unlocking New Growth Opportunities
People across the world are becoming more proactive about their health, prompting them to seek ways to boost immunity, manage chronic conditions, and improve overall well-being naturally. This trend is expected to drive demand for medicinal herbs as they are often perceived as safer and gentler alternatives for long-term use. As a result, significant growth opportunities are emerging for medicinal herb companies operating in this space.
There is a global rise in lifestyle-related diseases such as diabetes, arthritis, and cardiovascular conditions. This trend is driving increased interest in herbal remedies for prevention and management, contributing to the growth in medicinal herb sales.
Also Read: Global Medicinal Mushroom Market Analysis and Forecast for 2025-2032
Emerging Medicinal Herbs Market Trends
A key trend in the medicinal herbs market is the rising use of herbal ingredients in pharmaceuticals and nutraceuticals. Medicinal herbs are increasingly being incorporated into over-the-counter (OTC) drugs, dietary supplements, and wellness products due to their perceived health benefits. As demand for these products grows, the sales of medicinal herbs are expected to increase accordingly.
Growing promotion of traditional medicine is expected to boost growth of the medicinal herbs market during the forecast period. Global and national health agencies are increasingly promoting the integration of traditional medicine into healthcare systems (e.g., WHO Traditional Medicine Strategy). This growing institutional support is creating new revenue opportunities for manufacturers of medicinal herb-based products.
Use of medicinal herbs as complementary therapies alongside allopathic treatments is gaining traction across various regions. This integration with modern medicine is expected to contribute to the growth of the medicinal herbs industry in the coming years.
Expansion of e-commerce platforms is making medicinal herbal products more accessible globally. Rising sales through these online platforms will further boost medicinal herbs market value during the assessment period.
Innovations in extraction methods, formulation techniques, and product delivery systems are improving the effectiveness, consistency, and bioavailability of herbal medicines. These advancements are likely to play a key role in expanding the medicinal herbs market during the forecast period.
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Analyst’s View
“The global medicinal herbs industry is set for robust growth, driven by rising consumer preference for natural and herbal remedies, increasing emphasis on preventive healthcare, a surge in chronic disease cases, and greater awareness of the health benefits linked to medicinal herbs,” said Ghanshyam Shrivastava, a senior analyst at CMI.
Current Events and Their Impact on the Medicinal Herbs Market
|
Event |
Description and Impact |
|
Global Spike in Herbal Supplement Recalls (2024–2025) |
|
|
India’s 2025 AYUSH Export Incentive Policy |
o Impact: This is enhancing global competitiveness of Indian herbal exporters, potentially lowering international prices and increasing market penetration in Asia-Pacific and Middle Eastern regions. |
|
Rise of Functional Food-Herbal Hybrids |
|
Competitor Insights
Key companies in the medicinal
herbs market report:
- Nature's Answer
- Bio Botanica
- Nutraceutical Corporation (Now part of Chinese company Bright Food)
- Indena S.p.A
- Horphag Research (Pycnogenol)
- Euromed S.A
- Organic Herb Trading
- Martin Bauer Group
- Traditional Medicinals
- Starwest Botanicals
- Herb Pharm
- Gaia Herbs
- Blackmores
- Schwabe Group
- MediHerb (Integria Healthcare)
Key Developments
In May 2025, Expanscience introduced Tulsinity Bio, its first nutraceutical active ingredient. The new ingredient, extracted from tulsi leaves, is dedicated to skin and mental well-being.
In May 2025, Indena unveiled two new cutting-edge botanical ingredients at Vitafoods Europe, namely PUREBKALE and CRONILIEF (P·E·A Indena Phytosome). PUREBKALE is a Tuscan black kale seed extract with scientifically proven benefits for skin health and body detox, while CRONILIEF offers relief from chronic ache.
Market Segmentation
· Herb Type Insights (Revenue, USD Bn, 2020 - 2032)
o Ginseng
o Echinacea
o Goldenseal
o Ashwagandha
o Licorice Root
o Chamomile
o Turmeric
o Ginger
o Garlic
o Milk Thistle
o Ginkgo Biloba
o Saw Palmetto
o St John's Wort
o Valerian
o Peppermint
o Aloe Vera
o Other Herbs
· Form Insights (Revenue, USD Bn, 2020 - 2032)
o Raw Herbs/Whole Herbs
o Extracts
o Powdered Extracts
o Liquid Extracts
o Capsules/Tablets
o Teas
o Oils
o Creams/Ointments
· Application Insights (Revenue, USD Bn, 2020 - 2032)
o Pharmaceuticals
o Nutraceuticals
o Dietary Supplements
o Traditional Medicine
· Source Insights (Revenue, USD Bn, 2020 - 2032)
o Conventional
o Organic
· Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
o Pharmacies/Drug Stores
o Online Retail
o Specialty Stores
o Direct Selling
o Supermarkets/Hypermarkets
· Regional Insights (Revenue, USD Bn, 2020 - 2032)
o North America
o Latin America
o Europe
o Asia Pacific
o Middle East
o Africa
Also Read: Medicinal Cannabis Market Size, Share & Trend Analysis Report for 2025-2032
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