Pharmacogenomics: The trouble with personalized medicine...It sounds like the ideal answer... You go to your doctor, he or she does a simple test and prescribes a drug that works for specifically for you with little or no side effects. Your friends with similar symptoms get a different drug, specifically tailored to their needs. Big hopes are riding on this and a lot of money has been invested and continues to be invested here, but don’t hold your breath. This won’t happen any time soon, if ever.