Major Pharmaceutical Organization Renews Multi-Year CRM Support Services Partnership With C3i

NEW YORK--(BUSINESS WIRE)--April 23, 2004--C3i, Inc., the leading provider of customer management services for the life sciences industry, announced today that one of its largest pharmaceutical clients will continue to rely on C3i for end-user support services for its more than 5,000 mobile sales representatives across multiple sales forces in the US.

Over the past three years, C3i has consistently provided world-class end-user support to the field force. C3i was instrumental in the migration from a closed architecture system to an open environment, successfully managed a major hardware rollout by deploying laptops to over 5,000 representatives across 40 locations, and proactively partnered with the client team to drive effectiveness while reducing costs.

Under the terms of the renewal agreement, C3i will continue to support the sales force with help desk services, Siebel Pharma Tier 2 application support, hardware break-fix, asset management, and rollout services. Additionally, home office personnel will now benefit from Performance Optimizer(TM), C3i’s proprietary advanced reporting and decision support platform. C3i will leverage its expanded Morristown, NJ operations center and purpose-built hardware and logistics facility in Denville, NJ to meet the rigorous demands of supporting a complex CRM environment.

“We are very excited to continue our partnership with one of the leading companies in the pharmaceutical industry. The trust placed in C3i to help them manage and optimize their CRM environment is testament to the significant business value we have delivered to them for over three years--and will continue to deliver over the long term. C3i’s support model is designed to scale to the demands of any organization, regardless of their size or complexity,” commented Joel Morse, President and CEO of C3i. “In serving over 30,000 mobile pharmaceutical representatives, C3i has become the preferred partner for life sciences companies who demand the best outsourced support for their open architecture CRM environment.”

About C3i

C3i is devoted to helping life sciences companies improve customer management effectiveness while lowering the total cost of deploying and supporting a CRM environment. C3i provides business consulting, systems implementation, training, end-user help desk, analytical services, hardware & logistics, asset management, and outsourced managed services. By combining these end-to-end services in a seamless solution, C3i delivers superior value to its clients. C3i has deployed a third of all Siebel Pharma Sales installations and currently supports over 30,000 pharmaceutical sales representatives in North America. To deliver best-in-class CRM and business intelligence solutions, C3i works closely with its alliance partners, which include Siebel Systems, SAS Institute, Cognos, MicroStrategy, and Proscape Technologies. C3i has facilities in New York, NY, Morristown, NJ, Denville, NJ, and Hyderabad, India. For more information, please visit C3i’s website at www.c3i-inc.com.

Contacts

C3i, Inc.

Wesley Heuvel, 800-310-3606 x 8682 wheuvel@c3i-inc.com

MORE ON THIS TOPIC