DETROIT, Oct. 28 /PRNewswire/ -- Communications and marketing professionals will learn how to restore an organization's healthy image at the Wednesday, Nov. 10 luncheon featuring Richard T. Cole, Ph.D., Executive Vice President and Chief Administrative Officer, Detroit Medical Center.
WHO: Richard T. Cole, Ph.D., Executive Vice President and Chief Administrative Officer
WHAT: IABC/Detroit hosts Richard T. Cole, Ph.D. of the DMC for a lunchtime program on the anatomy of a turnaround. Cole explains how increased competition, rising costs and a drop in patient satisfaction could have meant a grim diagnosis for the DMC. Instead, the DMC uses strategic marketing and communications as part of its plan to restore the organization's healthy image. Cole will provide examples from the plan to illustrate how the DMC story can help your organization meet its communication and business objectives.
WHY: Learn first-hand how the largest health care provider in southeast Michigan, the Detroit Medical Center (DMC), improves their own organization's health at this special on-site luncheon. The DMC operates seven hospitals (Children's Hospital of Michigan, Detroit Receiving, Harper, Huron Valley- Sinai, Hutzel, the Rehabilitation Institute of Michigan and Sinai-Grace Hospital), two nursing centers and more than 100 outpatient facilities throughout southeast Michigan and is affiliated with the Barbara Ann Karmanos Cancer Institute.
In addition, a copy of the IABC Research Foundation publication "Communication Research, Measurement and Evaluation" will be raffled off to one attendee at the November program. This publication, valued at $230, can also be ordered at the meeting for a discounted price.
WHERE & WHEN:
The luncheon will be held Wednesday, November 10, 2004 from 11:45 a.m. - 1:30 p.m. at the Kresge Eye Institute, 4717 St. Antoine Blvd., Detroit, MI in the Charlotte Failing Board Room. Kresge Eye Institute is on the central campus of the Detroit Medical Center, conveniently located near the Lodge Freeway, I-94 and I-75. Cost is $30 for members and $35 for non-members. Go to the IABC/Detroit web site for directions at the following link: http://www.iabcdetroit.com/news/e111004.htm
To make your reservation, please call Nancy Skidmore by Nov. 1 at 248-546-5490 or nskidmore@earthlink.net to ensure free parking.
IABC/Detroit, one of the largest chapters of the 13,000 member International Association of Business Communicators, connects more than 250 professional communicators to the people, resources and knowledge necessary to advance their communication careers. The chapter, which includes members in Michigan, Ohio and Canada, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, accreditation programs, and the opportunity to meet and network with other communicators. For information on membership, visit http://www.iabc.com/ . Additional information on the chapter and its free electronic job referral service for employers is available at http://www.iabcdetroit.com/ or by calling IABC/Detroit's Executive Secretary Nancy Skidmore at 248-546-5490.
IABC/Detroit: Where Communicators Connect
IABC/DetroitCONTACT: Janine Krasicky, IABC/Detroit PR Director, Founder, J9 MediaSolutions LLC, +1-248-542-3991, janine@j9media.com; or Jennifer Knoll, PRConsultant, +1-248-514-1418
Web site: http://www.iabcdetroit.com/