Hospitality Design -- Best Western has opened its first Atrea hotel in San Antonio. The upper-midscale prototype targets business travelers with features such as multi-function community spaces, meeting facilities, and a business center. In addition, Atrea hotels can be built at a cost of $85,000 to $90,000 per key, substantially less than other upper-midscale hotels at an average of $100,000 per guestroom, according to Best Western. “The Atrea prototype was designed and built with direct input from frequent travelers and the development community,” says president and CEO David Kong. “Best Western now has a product that can compete effectively in the upper midscale market while delivering the superior consumer value that is the hallmark of our brand.”
