ANN ARBOR, Mich., Oct. 20 /PRNewswire/ -- HealthcareDemographics.com , a new Web portal, fills a need for reliable data to assess the size of market opportunities for health products and services. The portal was launched today by Medstat, a healthcare information business of The Thomson Corporation (NYSE: TOC; TSX: TOC), and SRC, the leading provider of micromarketing technology solutions. It delivers fast, easy access to healthcare market information through annual and monthly subscriptions.
“HealthcareDemographics.com provides retail health suppliers, consultants, and other organizations interested in the burgeoning health services market with intelligence of comparable quality to information routinely used in other industries,” said Medstat Vice President Laurie Lee. The portal leverages Medstat healthcare utilization data and forecasting capabilities as well as innovative SRC micromarketing technology. The new site enables users to easily incorporate their own trade locations and market definitions for advanced market-demand analysis, sales planning, capacity analysis, and market coverage analysis.
“The market has repeatedly approached us to deliver demographics focused on healthcare,” said Dean Stoecker, CEO of SRC. “The traffic on our existing site, DemographicsNow.com , seeking this type of information validated the need. We’re pleased to partner with a Thomson company recognized as a leading provider of healthcare information and market intelligence.”
About Thomson and Medstat
The Thomson Corporation (http://www.thomson.com/ ), with 2003 revenues from continuing operations of $7.44 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. The Corporation’s common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
Medstat (http://www.medstat.com/ ), a healthcare information company within The Thomson Corporation, provides market intelligence and benchmark databases, decision support solutions, and research services for managing the cost and quality of healthcare. Medstat applies these capabilities to improve policy and management decision making for employers, government agencies, health plans, hospitals and provider networks, and pharmaceutical companies.
About SRC
SRC, LLC based in Orange, CA, delivers application-based technology which provides customers with real-time access to geospatial information via an enterprise-wide implementation. With its online subscription services such as http://www.demographicsnow.com/ and proprietary data allocation and profiling tools, SRC enables its Fortune 500 clients to leverage comprehensive demographic and geographic information about their target customers and or markets, resulting in the optimization of geography-based sales and enhancing the marketing and strategic planning processes. For more information visit http://www.extendthereach.com/ .
Medstat
CONTACT: David Wilkins of Medstat, +1-734-913-3397,david.wilkins@medstat.com