SADDLE RIVER, N.J., July 11 /PRNewswire-FirstCall/ -- PDI, Inc. , a diversified sales and marketing services provider to the biopharmaceutical and medical devices and diagnostics industries, is pleased to announce that its Pharmakon business unit has appointed Craig Burton and Doug Case to the business development team. In this role, Mr. Burton and Mr. Case will be responsible for growth of existing clients and development of new client relationships.
Craig brings more than 20 years of industry experience. Most recently he was Vice-President at inCHORD Communications, Inc., the largest privately held healthcare agency in the US. In this role, Craig managed relationships with clients and creative teams on marketing campaigns. In addition, Craig was employed by Cardinal Health as well as Baxter Healthcare Corporation, where he held a variety of sales and management positions over a fourteen year period.
Doug brings more than 13 years of industry experience. Most recently he was Director of Enterprise sales for Eveo, a medical communications agency, where he was directly responsible for business development. Previously, he was Director of Pharmaceutical Business Development for Interactive Solutions New Media, Inc., Senior Global Acct manager for DataEdge, Inc. and Assistant manager of international sales and marketing for Abbott MediSense, Inc.
“I am very excited about these two proven business development professionals joining our team,” said Steve Agnoff, President of Pharmakon. “As Pharmakon continues to grow and establish relationships with an ever increasing number of clients, the business development function is vitally important. Not only is establishing new relationships through new business development techniques important, but also keeping existing clients satisfied and aware of the results we are generating is another key component of Pharmakon’s success going forward. We welcome both Craig and Doug to the Pharmakon team.”
About PDI
PDI, Inc. is a diversified sales and marketing services provider to the biopharmaceutical and medical device and diagnostics industries. PDI’s comprehensive set of next-generation solutions is designed to increase its clients’ strategic flexibility and enhance their efficiency and profitability. Headquartered in Saddle River, NJ, PDI also has offices in Pennsylvania and Illinois.
PDI’s sales and marketing services include dedicated, shared, clinical and combination sales teams; marketing research and consulting; medical education and communications; talent recruitment; and integrated commercial solutions from pre-launch through patent-expiration. The company’s experience extends across multiple therapeutic categories and includes office and hospital-based initiatives.
PDI’s commitment is to deliver innovative solutions, excellent execution and superior results to its clients. Through strategic partnership and client-driven innovation, PDI maintains some of the longest sales and marketing relationships in the industry. Recognized as an industry pioneer, PDI continues to innovate today as a thought-starter for the outsourcing of sales and marketing services.
For more information, visit the Company’s website at http://www.pdi-inc.com.
About Pharmakon
Pharmakon’s emphasis is on the creation, design and implementation of “unique” interactive peer persuasion programs. In the last five years, Pharmakon has conducted over 25,000 peer persuasion programs with more than 300,000 participants.
Peer interactive programs are offered through a number of different venues including: teleconferences, dinner meetings, “lunch and learns” and web casts. Within each of its programs, Pharmakon offers a number of services including strategic design, tactical execution, technology support, moderator services and thought leader management.
The Company employs 16 full-time moderators that have experience with 200 different products in over 25 therapeutic categories. These moderators are highly trained and are recognized experts in their fields. They come from a broad range of relevant backgrounds and include pharmaceutical sales and marketing, registered pharmacists, registered nurses and other healthcare specialists.
For more information, visit Pharmakon’s website at http://www.pharmakonllc.com.
PDI, Inc.
CONTACT: Stephen P. Cotugno, Executive Vice President-CorporateDevelopment of PDI, Inc., +1-201-574-8617
