Dubai, UAE, 11 July 2010; Lunatus Marketing & Consultancy FZCO, a leading provider of healthcare products and services and representative of major international companies, has announced the UAE launch of IntelliGender, a urine-based test that allows expectant parents to determine the gender of their baby early in the pregnancy.
IntelliGender’s use is similar to that of a home pregnancy test providing results in just eight minutes. Expectant parents curious to know their Baby’s gender and are too excited to wait till the 20th week to get a confirmed answer, can now through a simple home-based test get a reliable insight on their baby’s gender as early as the 10th week of pregnancy.
“We are thrilled to present IntelliGender” says Dr. Lina Al Kouatly, Managing Director of Lunatus, “It is a novel test, offering expectant parents a fun and affordable pre-birth experience to share the joy of their discovery with their family and friends through a convenient and simple test from the comfort of their homes. At the moment, the most well known method to determine the baby’s gender is to wait until the regular 16th week for an Ultrasound scan, a commonly used tool to check the baby’s health and development. With IntelliGender, parents can now have an indication on Baby’s Gender as early as the 10th week of pregnancy. The Test is very simple and easy to use but we urge expectant mothers to follow the instructions carefully as the accuracy is dependable on proper usage”.
Dr. Janeta Atanassova, a leading gynaecologist with over 19 years of experience and the partner of Infinity Clinic in Jumeirah Dubai, agreed that : “Although Ultrasound is a useful technique in determining the Baby’s Gender, 95% accuracy can only be attained at the 20th week of pregnancy. It is for that reason that combining IntelliGender with the Ultrasound scan can be an option to provide a better accuracy rate in an early baby’s gender detection.
Based on the experiences from her practice, and the general human conventions, Dr Janeta finds that communicating the Baby’s gender to the parents can be somewhat tricky, as 100% reliable predictions are unavailable before the 20th week of pregnancy. It is for that reason that she thinks that combining IntelliGender with the Ultrasound scan at the early stages of pregnancy can be beneficial in the baby’s gender detection increasing the results accuracy and consequently reducing parents disappointments .
IntelliGender was first developed and marketed in the USA in 2007, and since proved to be a global success. IntelliGender is manufactured in FDA certified and GMP registered manufacturing facilities under strict supervision. It functions by measuring a combination of hormones in the urine that differ depending on the gender of the baby, and reacting to form either green or orange coloured liquid. IntelliGender has shown to have an accuracy of 82%.
While IntelliGender has been proven to be a reliable test, we recommend parents to wait until the healthcare provider confirms the gender prior to painting the nursery or making any financial or emotional investment.
IntelliGender is distributed by Lunatus in the UAE and will be available in all pharmacies from July 2010. For more information please call customer service at +97143417197.
For more information please contact: DNA Communications P.O. Box: 191117, Dubai T. 00971 4 3988490 F. 00971 4 3988491 E. info@dnacomm.com W. www.dnacomm.com