LONDON, Dec. 10 /PRNewswire/ -- Foote Cone & Belding has appointed Richard Gibbs as managing director of the newly formed FCB HealthCare office in London.
The announcement was made by Scott Hollingsworth, president and chief executive officer of FCB Europe, Latin America & The Middle East.
“The establishment of a dedicated FCB HealthCare office in London is the next step in our strategy to build out our healthcare network globally and to join our other FCB HealthCare offices in principal locations worldwide,” said Dana Maiman, president and chief executive officer of FCB HealthCare.
Gibbs joins FCB from Healthworld Communications where he was client services director. He has spent the past 17 years working in pharmaceutical advertising and promotion, with particular focus on gastroenterology, HIV, arthritis, cardiovascular medicine, epilepsy and asthma. Gibbs has front-line experience in selling ethical pharmaceuticals to the primary and secondary care sectors.
In his early career in the pharmaceutical industry Gibbs became a sales representative for Winthrop Laboratories, now known as Sanofi-Synthelabo.
“This is a wonderful opportunity to create a new kind of agency,” Gibbs said. “In contrast to the conventional agency structure of ‘silo management,’ we’ll just bring together good advertising people with differing skill sets to create the best solutions for clients. This is the team approach that so many agencies claim they have but few really do.”
FCB HealthCare is a Top Ten U.S. healthcare agency, with headquarters in New York and offices in Belgium, Australia, New Zealand, India, Colombia, Argentina, Mexico, and South Africa, among other countries. Clients include Merck, Lilly, Endo Pharmaceuticals, GlaxoSmithKline, Yamanouchi, and Pfizer, among others.
Foote Cone & Belding
CONTACT: Bill Haney of Foote Cone & Belding, +1-212-885-3382, orbhaney@fcb.com