Fuse Science Expands Advertising With National Television and “First Product Free” Campaigns

MIAMI LAKES, FL--(Marketwired - October 22, 2013) - Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), a consumer products and delivery technology company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, announced today that traditional national television advertising will be launched this week with the focus on building awareness and increasing market penetration for the Powered By Fuse® brands, EnerJel®, ElectroFuse® and PowerFuse®.

The aggressive trial-building campaign provides the first product free for those consumers who have what it takes to be “Powered By Fuse®" (www.pbfpromo.com). Consumers pay shipping and handling on their first product ordered and receive free shipping for each additional product. The ads will run on cable and standard television reaching a combined 80 million households across multiple networks with the objective of introducing Fuse products and educating consumers on what it means to be “Powered By Fuse!®"

“The commercials feature various Powered By Fuse® athletes and support sell-through in our major distribution partners,” said Brian Tuffin, Chief Executive Officer of Fuse Science, Inc. “Two weeks ago we shipped display units into participating Duane Reade locations, and recently we received replenishment orders for both Duane Reade and Walgreens. Our ad campaign has been met with great response and the addition of these new television spots will assist us in creating market awareness and scale for our consumer products on a national level,” concluded Tuffin.

If you still don’t know what it means to be “Powered By Fuse®" you can visit your local Walgreens or Duane Reade store or go to www.pbfpromo.com, watch the commercial, and get your first product free.

About Fuse Science, Inc.
Fuse Science, Inc. (OTCQB: DROP) is an innovative consumer products and delivery technology company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The Company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly -- all in a concentrated “DROP” form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

For Fuse Science news as it happens, follow @FuseScience on Twitter and Instagram and Like “Fuse Science” on Facebook, www.facebook.com/FuseScience.

Get all Fuse Science corporate updates sent directly to you; sign up for Fuse News Alerts in the Investor Relations section at www.fusescience.com.