Fuse Science® Goes Live With Next Generation of Commercial Advertising, Duane Reade Locations to Receive Display Units

MIAMI LAKES, FL--(Marketwired - October 07, 2013) - Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), a consumer products and delivery technology company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals announced today that as of late last month it has officially launched the first wave of what is believed to be the next generation of commercial advertising.

To understand what it means to be Powered By Fuse®, Facebook members can “Like” Fuse Science when they visit the company’s Facebook page at www.facebook.com/FuseScience and launch the full campaign experience (http://custvideo.personicom.com/zoefblogin.aspx). This technology enables our commercials to deliver personalized messages to its target consumer as if Fuse’s world-class athletes were speaking directly to them.

“We are now firmly in the roll-out of our commercial advertising and encouraged by initial responses to the Powered By Fuse® message,” said Brian Tuffin, Chief Executive Officer, Fuse Science. “In addition, we are currently shipping new display units to participating Duane Reade locations which is part of our continued expansion of our distribution footprint and supported by a series of new commercial and print ads that are designed to drive product trial and repeat purchase while leveraging our world-class athletes,” concluded Tuffin.

If you still don’t know what it means to be powered by Fuse you can visit your local Walgreens or go to www.poweredbyfuse.com

About Fuse Science, Inc.
Fuse Science, Inc. (OTCQB: DROP), is an innovative consumer products and delivery technology company based in Miami Lakes, Florida. Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The Company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated “DROP” form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

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