NEW YORK, Jan. 13 /PRNewswire/ -- Euro RSCG Life, the global healthcare communications network of Euro RSCG Worldwide, has been honored as 2004 Agency/Network of the Year by Medical Marketing & Media, a leading pharmaceutical trade publication. Medical Marketing & Media, a pharmaceutical marketing and communications publication of Haymarket Media, created the agency/network award -- new for 2004 -- to honor Euro RSCG Life for “its bullish emergence from restructuring ... big wins and high creative output.”
“We are enormously proud to be recognized for our strategic and creative contributions to our clients during 2004,” commented Ron Pantello, CEO of Euro RSCG Life. “Euro RSCG Life was built on the concept of ‘Power of One’ -- one integrated network, with one management team, and one P&L. It’s a new business model that is proving to be highly effective for our clients. We accept this award as validation for our industry-shifting approach to healthcare communications.”
The 2004 Agency/Network of the Year Award was determined by the editorial team of Medical Marketing & Media, using data from its annual Agency Review issue, IMS Health and PERQ/HCI’s JAR report. The editors also consulted with industry experts and veterans before conferring the honor.
According to the editors of Medical Marketing & Media, Euro RSCG Life “stood out among healthcare communications firms for several reasons: it won more than its share of big accounts; it executed its “Power of One” operating model with a wide-ranging restructuring of the network; and it produced some of the industry’s best creative of 2004.” New business wins included “the re- pitch for Lovenox, Lantus and Apidra following the Sanofi-Aventis merger and major Pfizer assignments for SERM lasofoxifene and smoking cessation drug varenicline. The network also built on its Novartis business, securing ‘preferred vendor’ status on the company’s global medical education assignments.”
Euro RSCG Life has “a reputation for excellent employee relations, nurturing its staff and challenging them to the next rung on the ladder with strong hiring, training and career development programs,” concluded the journal editors. “We recognize that people are our most important product,” commented Pantello. “Our corporate culture puts the emphasis on teamwork.”
Euro RSCG Life is comprised of 46 health-focused offices in 16 major markets around the globe, creating a single network with over 1,000 employees that is poised for strategic growth by offering clients every discipline they need to build their businesses, including advertising, public relations, event promotion, medical education, consumer advertising, interactive and consulting services.
The mission of Euro RSCG Life is to bring clients Creative Business Ideas(R) that transform their business, resulting in profitable innovation, breakthrough solutions and a maximized relationship between consumers and brands.
The network’s client roster includes Boehringer Ingelheim, Eli Lilly, GlaxoSmithKline, Novartis, Pfizer, Roche, Sanofi-Aventis and Wyeth. Euro RSCG Life is a part of Euro RSCG Worldwide, the largest unit of Havas, a world leader in communications (Nasdaq: HAVS; Euronext Paris SA: HAV.PA).
Press Contact: Lee A. Davies Senior Vice President Euro RSCG Life 212-845-4204 lee.davies@eurorscg.com
Euro RSCG Life
CONTACT: Lee A. Davies, Senior Vice President, Euro RSCG Life,+1-212-845-4204, lee.davies@eurorscg.com
Web site: http://www.eurorscg.com/