Connelly Partners Launches Innovative Website for NitroMed, Inc.'s BiDil(R), a Life-Saving Drug for African Americans

BOSTON--(BUSINESS WIRE)--Physicians can now order office samples of BiDil® (isosorbide dinitrate/hydralazine hydrochloride) through the new, official website, BiDil.com, just one of the progressive features of this new site developed by Connelly Partners, a Boston-based full-service advertising agency. An interactive formulary tool via BiDil.com allows users to quickly discern nationwide health plan coverage and co-payment information for the drug on a state-by state, plan-by-plan basis. Visitors to the site can also learn how to obtain BiDil at no cost for uninsured and under-insured patients. The unique website design was created for doctors and patients to easily access clinical information on BiDil, a drug used as adjunct therapy in the treatment of heart failure for African Americans.

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