Cordless Personal Dental Water Flossers to Grow at a 7% CAGR in Personal Dental Water Flosser Market

North America to Account for 36% of the Global Personal Dental Water Flosser Market Revenue

The Fact.MR market analysis on personal dental water flosser market provides insights into recent developments across various segments in the market including products and sales channels. Sales via online channels are forecast to gain pace, encouraging market players to focus on the expansion of the online presence.

Fact.MR – A Market Research and Competitive Intelligence Provider: The global personal dental water flosser market is expected to reach a valuation of US 292 million by 2031. According to a recent market analysis conducted by Fact.MR, the industry is expected to grow at a healthy 6% CAGR.

The personal dental water flosser market is expected to expand by US$ 196 million in 2020, according on historical data. Through 2031, market growth will be bolstered by rising knowledge about proper dental hygiene and improvements in product exposure through online retail channels.

Water flossers are made to effectively remove plaque from your teeth. Water flossing is frequently recommended by dentists for better oral healthcare as worries about tooth cavities among children and adults develop. These trends have resulted in a demand for personal dental water flossers that are both lightweight and efficient.

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Furthermore, the growing popularity of online sales channels has enhanced product visibility for personal dental water flossers, resulting in increased market sales.

Poor oral hygiene is the most common cause of dental disorders, which can be addressed at home. The accumulation of food remnants, as well as excessive use of alcohol and cigarettes, are the primary causes of these issues.

Manufacturers are implementing technology innovations such as smart sensors for enhanced precision in personal dental water flossers as a result of increased demand. Key players are also boosting sales by introducing new product variants in cordless personal dental water flossers with more aesthetically pleasing designs and longer battery life.

Personal dental water flosser manufacturers appear to have bright growth prospects in 2021, thanks to their use of social media to promote their products. These campaigns are aimed at informing consumers about the advantages of using a personal dental water flosser. Such initiatives will favor growth of the market in the coming years.

According to Fact.MR's latest analysis, the United States would dominate the personal dental water flosser market due to the presence of significant industry players and the country's rising per capita healthcare expenditure.

"Growing awareness regarding oral hygiene, coupled with penetration of eCommerce will positively shape demand outlook of personal dental water flosser market. Besides this, the market will continue gaining from launch of smarter versions of personal dental water flossers as companies aim for competitive advantage," says a Fact.MR analyst.

Key Takeaways from Personal Dental Water Flosser Market Study

  • At a 7 percent CAGR, demand for cordless personal dental water flossers will increase rapidly, reaching a market valuation of US$ 184 million.
  • Sales of countertop personal dental water flossers are expected to grow at a 5% CAGR through 2031.
  • In terms of sales channels, due to their popularity and speedy delivery service, online sales channels will continue to gain pace.
  • Due to increased per capital expenditure on luxury personal care products, the United States is expected to dominate the market.
  • China will become a lucrative market, generating US$ 62 million in revenue by 2031, with a 9% compound annual growth rate.

Growth Drivers:

  • Sales of personal dental water flossers will be boosted by technological advancements.
  • During the assessment time, government-sponsored oral health awareness activities will enhance sales.
  • Market sales will be boosted by availability through online channels, as well as enticing market promotions.

Key Restraints:

  • There may be skepticism and a lack of information about the benefits of personal dental water flossers.
  • High price of personal dental water flossers may hamper market growth in the upcoming years.

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Competitive Landscape

Leading players are focused on new product launches with appealing product packaging, as well as showcasing them on online retail channels to increase product visibility, as part of their main growth strategies. Consider the following example:

  • In July 2021, Waterpik released the Sonic Fusion 2.0 Professional, a toothbrush and dental flosser combo with many speed and pressure settings, as well as a convenient design that doesn't clutter countertops.
  • Phillips, a global leader in consumer electronics, will introduce the Sonicare Airfloss Pro Rechargeable water flosser in 2020, expanding its product line. Micro-droplets technology and triple burst technology are included in the Sonicare Airfloss Pro, allowing customers to modify water pressure for optimal dental care.

Leading Manufacturers of Personal Dental Water Flosser Include:

  • Panasonic
  • Waterpik
  • Waterpulse
  • Philips
  • Nicefeel
  • P&G Professional
  • H2ofloss
  • Dexta

More Valuable Insights on Personal Dental Water Flosser Market

Fact.MR provides an unbiased analysis of the personal dental water flosser market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the global personal dental water flosser market with a detailed segmentation on the basis of:


  • Cordless Personal Dental Water Flossers
  • Countertop Personal Dental Water Flossers

Sales Channel

  • Personal Dental Water Flossers Sold through Offline Stores
  • Personal Dental Water Flossers Sold through Online Stores


  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Questions Covered in the Personal dental water flosser Market Report 

  • The report offers insight into personal dental water flosser market demand outlook for 2021-2031
  • The market study also highlights projected sales growth for personal dental water flosser market between 2021 and 2031
  • Personal dental water flosser market survey identifies key growth drivers, restraints, and other forces impacting prevailing trends and evaluation of current market size and forecast and technological advancements within the industry 
  • Personal dental water flosser market share analysis of the key companies within the industry and coverage of strategies such as mergers & acquisitions, joint ventures, collaborations or partnerships, and others 

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