Trek Segafredo proudly announces a partnership with HeadCheck Health, Inc.
Waterloo, WI (Dec 4, 2019) – Trek Segafredo proudly announces a partnership with HeadCheck Health, Inc. The company’s unique concussion assessment tool, HeadCheck, fortifies head injury management for riders using evidence-based science, cycling-specific modifications, and smartphone technology. This new tool enables Trek-Segafredo medical staff to rapidly and accurately assess concussions as well as track rider recovery.
In October, four medical professionals used HeadCheck to assess all Trek Segafredo riders, providing baseline data for comparison against a post-injury assessment. If a suspected head injury occurs during a race or in training, Trek Segafredo staff can respond immediately by accessing HeadCheck from their phones and assessing a rider’s response levels, including an instant comparison to the baseline.
“This is a very powerful tool,” said Trek Segafredo Head Doctor Nino Daniele. “Now, we can easily and accurately measure when is it safe for an athlete to continue riding after a concussion.”
Road riders compete at extreme speeds, which can result in dangerous crashes. A 2018 study published in The Journal of Sports Medicine and Physical Fitness showed that more than one in five cyclists experience a sports-related concussion. Trek Segafredo believes our athletes deserve top-level protection for their health, which is why they are now using HeadCheck for both their men’s and women’s teams.
HeadCheck also assists in a rider’s safe recovery after a crash. In addition to assessments by medical staff, riders can track and self-report any symptoms from their mobile devices. HeadCheck has found that cyclists are some of the most active athletes in self-reporting through the tool.
HeadCheck is currently the tool of choice for concussion assessment and management for professional and amateur teams in sports such as football, rugby, hockey, and soccer. Trek worked with HeadCheck Health to understand how to adapt the tool to cycling sports. Trek Segafredo’s partnership with HeadCheck Health is an expansion of Trek’s relationship with the company, which already provides Trek Factory Racing Downhill, Cross-Country, and Enduro teams with their tools and support. HeadCheck’s smartphone technology and offline capabilities are crucial for rugged off-road trail competitors.
“Trek continues to demonstrate great leadership in the cycling community by taking a proactive approach to the health and wellness of their riders,” said Harrison Brown, CEO of HeadCheck Health. “The addition of the Trek-Segafredo road cycling team to HeadCheck is an important step in working together to advance concussion management practices in the sport.”
To learn more visit headcheckhealth.com/trek
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About HeadCheck Health, Inc.
HeadCheck Health bridges gaps in concussion care through simple, powerful technology. Join organizations like the Canadian Football League, Trek Factory Racing, the Canadian Junior Hockey League, Eastern Washington University, and Volleyball Canada who rely on HeadCheck to improve communication and optimize care. Visit headcheckhealth.com for more.
Media Contact:
Kari Kylo
SOMA Concepts & Solutions
(604) 889-8057
kari@somaworks.com
www.headcheckhealth.com