PLEASANTON, Calif.--(BUSINESS WIRE)--In an enterprise-wide drive to harmonize its commercial operations, Teva Pharmaceuticals is standardising on Veeva Systems’ multichannel CRM system. Teva is replacing its legacy systems across 45 markets worldwide with Veeva’s cloud-based solution to streamline operations and enable global collaboration across both generic and branded drug commercial teams. Veeva CRM, already deployed across U.S. field teams, is now being rolled out in Europe with plans to phase in other Teva regions over the next several months.
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