Aside from the traditional countries where pharmaceutical companies usually perform online research (US, Canada, Europe, Japan), Medimix has recently successfully concluded both qualitative and quantitative online interviews in Brazil, China, India, Mexico, Russia, South Korea and Turkey, as well as other South- Asian and Latin-American countries. These surveys were conducted among a variety of healthcare professionals, including physicians, pharmacists and nurses.
In a recent qualitative survey, the average response of Chinese and Russian physicians was 30% to 40% richer in number of words than their US counterparts. Time spent on the surveys was also significantly longer, proving more dedication and more inclination to participate in marketing research exercises than US or European physicians. “The overall content is also much denser,” comments Henry Gazay, CEO of Medimix International, “There is clearly an eagerness to participate in global surveys and to provide a depth in their responses, to a degree that we do not observe in more developed countries”.
Interestingly, some of the respondents reported that in the past they had never participated in other types of interviews (neither face-to-face nor telephone), which indicates a quantum leap from no interviews to online interviews in these markets. Online interviewing seems to allow for an efficient and discrete mode of data collection in certain countries where face-to-face interviewing and polling is still considered uncommon and impractical. It seems likely that some of these healthcare professionals will never be interviewed by any means other than online research.
Although the general level of internet access is not uniformly high across countries, recent measures by Medimix International show that the healthcare professionals targeted by big pharmas appear to be as well equipped as those in developed countries. With broadband connection being the standard in every country, it is now feasible to conduct both qualitative and quantitative online research virtually everywhere in an efficient fashion.
“Performing global healthcare marketing research represents many challenges for any organization,” comments Henry Gazay. “Our online interviewing platform has proved to be remarkably stable with non- Latin alphabet languages, some of them requiring ligation or shaping, such as Arabic, Farsi, Hebrew, Korean or Mandarin. Thanks to rapid questionnaire development techniques, plus real-time translation and coding capabilities, we are now able to complete quantitative and qualitative interviews in a couple of days, whereas months would have been necessary with traditional techniques. This, coupled with the depth of responses obtained online, gives our clients a unique opportunity to conduct affordable marketing research in non-traditional countries”, To obtain a complete list of the countries and specialties for which Medimix has performed online surveys, please contact Kathryn McAdam.
About Medimix International Medimix International is a dynamic provider of advanced marketing research solutions for the healthcare industry worldwide. Medimix’s proprietary panel provides direct access to over 500,000 physicians and healthcare professionals from around the world, making it one of the largest panels in the industry. Medimix specializes in global research. Learn more at www.medimix.net. Contact for this press release: Kathryn McAdam Email: communications@medimix.net 35 NE 40th St., Suite 200 Miami, Fl. 33137 305-573-5233