Medical Tourism Market: Supportive Government Initiatives and Competitive Prices to Boost Industry Globally

Government authorities and hospital organizations have been taking necessary steps to spread information about medical services, provide a smooth experience, and establish their countries as medical hubs.

Government authorities and hospital organizations have been taking necessary steps to spread information about medical services, provide a smooth experience, and establish their countries as medical hubs. These steps result in preference for availing medical attention from foreigners. From launching e-portals to offering accommodation and translation services to facilitate overall experience, many initiatives encouraged the medical tourists to opt for medical services in gulf and Asian countries. Accessibility to quality care and competitive flow are expected to drive medical tourists to various countries in the coming years. According to the research published by Allied Market Research, the global medical tourism market is estimated to reach $273.72 billion by 2027. Following are some the activities taking place worldwide.

The efforts to establish the country as one of the best medical tourism destinations continues with different initiatives taken by governments. The United Arab Emirates (UAE) has become one of the preferred countries for cosmetic and medical treatments. This is attributed to high-quality of treatment, short waiting time for visas, and competitive prices for treatment. With the presence of wide network of medical centers and hospitals, Dubai Health Authority, one of the government authorities in Dubai, launched the portal known as “Dubai Health Experience.” This portal offers information about the medical services provided in the countries in just a single click of a button. Moreover, this portal helps in booking medical procedures in different hospitals, obtaining visas, availing medical insurance, booking hotel stays, and planning leisure activities. Furthermore, the Department of Health Abu Dhabi (DoH) and Department of Culture and Tourism – Abu Dhabi launched an e-portal for medical tourism to provide information about medical offerings. These initiatives offer ease to medical tourists in availing services and supplements the medical tourism sector growth in the country.

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Many countries have already been successful in establishing themselves as medical hubs. The medical tourism in Europe is moving toward the major cities in Turkey. Istanbul, Ankara, and Antalya are some of the major cities experiencing a huge flow of medical tourists. Leading health organizations have been providing information about their services on the websites along with offering translation, transition, and accommodation services to foreign medical tourists.

The medical services preferred by European tourists in Turkey include aesthetic surgeries, heart surgery, hair transplantation, oncology, orthopedics, dental health, and in-vitro fertilization. Along with cultural health destinations, the country became a hub for medical tourism as it has a high success rate for operations, and provides competitive prices. The flow of medical tourists from European countries in Turkish cities is expected to increase in the coming years.