LAKE BUENA VISTA, Fla., Jan. 24 /PRNewswire/ -- The Implementation of the Medicare D Section of the Medicare Modernization Act that has pitted pharmaceutical companies against PBM’s and other insurers, will be discussed and debated by marketers who have so much at stake during the upcoming and 3rd Annual Pharmaceutical Marketing & Sales Global Summit this coming February, reports Strategic Research Institute.
The sessions on the Act, Part D, are especially timely given the dates the government has set for its implementation over the next year and a half. The conference comes 6 weeks before important legislation must be enacted, and the bids submitted pharmaceutical companies and third party payors alike.
The annual conference features over 100 expert speakers and is studded with networking and socializing events to permit information exchange away from the ballroom sessions. Hundreds of executives from around the world annually attend the event. The annual gathering of executive level marketing and sales executives, their agency affiliates, and the diverse service provider community, will convene to discuss many other topics in a changing marketplace, especially the looming changes brought about the act and its ramifications.
Among the sessions highlighting the topic are several of the keynote sessions:
- Access to Drugs and Reimbursement Under the New Medicare Programs G. Lawrence Atkins, Ph.D. Senior Director of Public Policy and Reimbursement SCHERING-PLOUGH CORPORATION - The Medicare Modernization Act: Implications for Implementation for the Pharmaceutical Marketer Dolly A. Judge Senior Director, Federal Relations PFIZER, INC. - How Marketing and Sales Will Have to Change in the Medicare Part D Era Kevin Barnett Senior Vice President CAMPBELL ALLIANCE - New Designs on How to Play and Win in Managed Care Dexter W. Shurney, MD, MBA, MPH Chief Strategist Managed Markets AMGEN, INC.
To request the agenda, networking events, and registration information, become a conference sponsor or exhibitor, or submit a speaking proposal, contact the organizer, Mark Alexay, at malexay@srinstitute.com or 212.967.0095, extension 251. Attendees are urged to register and book their rooms now while space remains and to register for the golf tournament.
Current sponsors and exhibitors include CIMA Labs, Dendrite Inc, Fair Isaac Corporation, CPRO/Epharmaceuticals, HCPRO, HealthMedia, ImpactRx, Integrated Messaging, Lathian Systems, marketRx, MicroMass, Ness Technologies, Optas Inc, ORION Marketing Group, Pharmagistics, PharMetrics, Physician4s Direct, PreVision Marketing, PRO-MED AG, SK&A Healthcare Information, Solucient, The Boston Consulting Group, RPMC, and Unica, Inc.
Strategic Research Institute
CONTACT: Mark Alexay of Strategic Research Institute,malexay@srinstitute.com or +1-212-967-0095, extension 251
Web site: http://www.srinstitute.com/