Healthcare CRM Market Size to Worth Around US$ 27.8 Bn by 2030

According to Vision Research Reports, the Healthcare CRM market size is expected to be worth around US$ 27.8 billion by 2030 from valued at US$ 17.7 billion in 2020 and growing at a CAGR of 10.1% from 2022 to 2030.

According to Vision Research Reports, the Healthcare CRM market size is expected to be worth around US$ 27.8 billion by 2030 from valued at US$ 17.7 billion in 2020 and growing at a CAGR of 10.1% from 2022 to 2030.

Growth Factors

Use of CRM helps healthcare organization to streamline their workflow and better manage patient care. It also helps in reducing the cost and increase the efficiency.

Vitally impacting drivers for the industry include rapidly growing percentage of aging population, rise in chronic disease incidence and advancement of new technology. Demand for operational efficiency in healthcare organization, adoption of home care/ virtual care and big data revolution is also contributing to the growth of the market. According to the study by Deloitte, 62.0% of patients are comfortable with online consultation with doctor.

Shift from volume to value based care and rise of consumerism in healthcare organization is also expected to contribute significantly to the growth of global healthcare CRM space.

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Market Size Estimation 2021 to 2030

  • 2021 - USD 18.52
  • 2022 - USD 19.37
  • 2023 - USD 20.27
  • 2024 - USD 21.2
  • 2025 - USD 22.18
  • 2026 - USD 23.21
  • 2027 - USD 24.28
  • 2028 - USD 25.4
  • 2029 - USD 26.57
  • 2030 - USD 27.8

Product Insights

The individual and referral CRM segment held the largest revenue share of more than 46.0% in 2021. Referral healthcare is expected to be the fastest-growing segment during the forecast period owing to its increasing demand. Individuals and referrals are expected to gain the maximum amount of share during the forecast period owing to changing business models and constant demand for integration between the patient, provider, and payer. The shift from volume to value-based care is expected to drive the growth of the referral CRM space. Horizontal and vertical consolidation among hospitals and individual providers is expected to have a positive impact on individual healthcare CRM.

Application Insights

The community outreach segment dominated the market and accounted for the largest revenue share in 2021. The growth of the segment is owing to the rising use of healthcare CRM solutions for this application. The segment is further divided into community health education, services outreach/promotion, and financial donor management. Case coordination is expected to witness lucrative growth owing to centralization and automation in a healthcare organization. The segment is further classified into patient information management, pre-authorizations/eligibility, referrals, and others.

The case management segment is also expected to witness significant growth owing to increasing chronic disease and behavioral health problems. The segment is further segmented into chronic disease management and clinical trials relationship management. Case management involves coordination between primary healthcare providers, care managers, and patients for the treatment of a high-impact disease. Relationship management is also expected to witness the fastest growth owing to demand for population health management and direct marketing.

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Technology Insights

The cloud-based technology dominated the market and accounted for the largest revenue share of 40.0% in 2021. The social segment is also expected to witness significant growth owing to a rise in consumerism which may lead to a more empowered patient. The mobile customer relationship management segment is expected to be the fastest-growing over the forecast period due to its rising adoption rate among physicians, pharmaceutical companies, and patients. Predictive analysis is also expected to grow owing to the rising adoption of home and virtual care. Demand for care coordination, care management, and integrated care is expected to fuel the growth of the collaborative CRM segment.

End-use Insights

The payer segment dominated the healthcare CRM market and accounted for the largest revenue share of 48.0% in 2021. Payers include insurance companies; provider includes hospitals, clinics, and various specialized facilities such as hospice care, long-term care, and life sciences companies including the pharmaceutical, biotechnological companies, and Clinical Research Organizations (CROs).

The use of the products in life science is expected to witness the fastest growth during the forecast period. This is owing to the increasing usage of healthcare CRM software by life sciences companies. The provider's segment is also estimated to witness lucrative growth over the forecast period owing to the rising use of these solutions by hospitals and clinics for patient management and appointment scheduling processes.

Regional Insights

North America dominated the market for healthcare CRM and held the largest revenue share of more than 55.0% in 2021 owing to excellent network and IT development in the region. The implementation of the Affordable Healthcare Act (2010) and supportive government initiatives such as health connect and e-health drives industry growth. In Asia Pacific, the market is expected to witness lucrative growth of around 9.9% over the forecast period owing to health care schemes drafted by the government agencies. Governments across the region are expected to spend USD 794.6 million on EHR/EMR systems by 2018 according to Wolters Kluwer.

Increasing focus on health care infrastructure and medical tourism within the region is anticipated to work towards the improvement of customer experience of the services and thereby promote growth. An increase in the aging population and rising incidence of chronic disease are expected to drive the growth of this market in Latin America. The lack of infrastructure in the public health system is driving the growth of private health management and insurance. An increase in spending, and rising population demands for improved medical services is expected to fuel the adoption of newer technologies in MEA.

Key Players

IBM, salesforce.com, Siemens Healthineers, SAP, Accenture, Oracle, Microsoft, Amdocs Ltd., Anthelio Healthcare Solutions, AllScripts Healthcare Solutions Inc., NetSuite, Cerner.

Market Segmentation

  • Product Outlook
    • Individual
    • Referral
    • Individual and referral
  • Application Outlook
    • Community Outreach
      • Community health education
      • Services outreach/Promotion
      • Financial Donor Management
    • Case Coordination
      • Patient Information Management
      • Pre-Authorizations / Eligibility
      • Referrals
      • Others
    • Case management
      • Chronic Disease Management
      • Clinical Trials Relationship Management
    • Relationship management
  • End-use Outlook
    • Payers
    • Providers
    • Life Science Companies
  • Technology Outlook
    • Cloud-Based
    • Mobile
    • Social
    • Collaborative
    • Predictive
  • Regional Outlook, 2014 - 2025
    • North America
      • The U.S.
      • Canada
    • Europe
      • UK
      • Germany
    • Asia Pacific
      • Japan
      • China
    • Latin America
      • Brazil
      • Mexico
    • MEA
      • South Africa

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