LONDON, February 16 /PRNewswire/ -- France-based Diagnostica Stago has been conferred the 2005 Frost & Sullivan Market Penetration Leadership Award for its excellence in capturing market share within the European coagulation diagnostics arena.
“In response to the changing environment of the specialist and highly lucrative coagulation testing sector, Diagnostica Stago a private owned company, which aims to remain an independently operating enterprise has evolved and adapted to the industry shifts faster than most of its competitors,” notes Frost & Sullivan Industry Manager Alex Wong. “All-round excellence in customer service, distribution and technology innovation has resulted in Diagnostica Stago being selected for this award.”
A highly successful niche company specialising in coagulation diagnostics, Diagnostica Stago’s comprehensive portfolio reflects its dedication to fulfilling a range of end-user demands in coagulation. The company has leveraged its expertise to develop products and services that may be used in the diagnosis, risk assessment of haemostasis-related conditions such as haemophilia, thrombosis and thromboembolic risk.
By pursuing a strategy that is based on total commitment to coagulation testing, the company has achieved impressive year-on-year improvements in market share, turnover and brand awareness. Already a leading market participant, Diagnostica Stago is optimally positioned to capitalise on a rapid growth over the next five years of the coagulation testing segment.
Incorporating cutting-edge designs and technologies into its coagulation products, Diagnostica Stago offers semi- and fully automated solutions (specially designed for Diagnostica Stago reagents) such as the ST Art 4, STA-R, STA Compact, STA Satellite and can provide a ‘Global Haemostasis Solution’ for a wide variety of coagulation laboratories.
“Diagnostica Stago’s focus on establishing excellent customer support service to complement its array of products is demonstrated by its affiliates and its highly impressive network of international distributors with the company being represented in nearly 100 countries across the globe,” comments Mr. Wong. “By valuing the regional and cultural differences which are present in different geographical coagulation markets, the company has been able to tailor coagulation solutions to local preferences.”
The award recipient was selected following extensive primary and secondary research by Frost & Sullivan. Leading industry participants were ranked based on market share gain, increase in sales, and brand awareness efforts. Additional parameters such as competitive pricing, strategic alliances and product innovation were also considered when conferring the award.
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