SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Fluidigm Corporation (NASDAQ:FLDM) today announced a transformative rebranding, including a completely redesigned website and industrial design approach that collectively signals the advent of a new era of customer experience in the life science industry.
“The work that our customers undertake is simply amazing, and we decided that our customers’ experience of everything related to Fluidigm should be similarly exceptional. For years we have made enabling products that, among other things, have pioneered the field of single-cell biology, and today we unveil the first set of major changes to our customers’ experience in the physical and digital realms. This includes the industrial design of our products, our website, and even our logo,” said Gajus Worthington, Fluidigm President and Chief Executive Officer. “We have been working on this activity for the past two years and look forward to adding zest and maybe even some joy to our customers’ work,” Worthington added.
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