People love social networks. That’s the obvious conclusion from Facebook’s 900 million active users and its current standing as one of the most visited sites on the web, second only to Google. New research from the University of Georgia finds what people may really “like” about social networking are themselves. “Despite the name ‘social networks,’ much user activity on networking sites is self-focused,” said Brittany Gentile, a UGA doctoral candidate who looked at the effects of social networks on self-esteem and narcissism.
