E-Cigarettes: China’s Next Growth Industry

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Amidst the growing global regulation on tobacco use and rising public awareness about the hazards of smoking, e-cigarettes are becoming a new, emerging industry. Invented by a Chinese medical researcher about one decade ago, electronic cigarettes are battery powered devices that allow users simulate smoking by vaporizing liquid nicotine (among other additives), but in fact have no tobacco. Since being first released on the consumer market in 2005, the global e-cigarette market has been growing rapidly. In the United States, e-cigarette sales have grown at an annual rate of 115 percent in the 2009-12 period. It is estimated that global e-cigarette market could increase to $10 billion by 2017. Some analysts even predict that e-cigarette use will eclipse that of combustible cigarettes in ten years. Over 95 percent of the e-cigarettes worldwide are produced in one place: Shenzhen, China.

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