CORAL SPRINGS, Fla., Feb. 7 /PRNewswire/ -- NIH Research is the nation’s leading provider of Lead Generation, Lead Qualification and Lead Tracking Services within the Healthcare technology market. For the past 11 years, NIH Research has provided quality Market Research and Lead Generation services to over 50% of the top 100 Healthcare technology vendors, as well as hundreds of other start ups and smaller scale ventures.
Bruce Roberson, CEO and co-founder of NIH Research, said his company’s expansion will significantly improve and increase the return on investment realized by its clients, especially to those vendors and prospects who have had lead tracking and follow-through issues as hurdles to their successes with closed business and conversation of qualified leads.
“We saw a disconcerting gap in our client’s sales process whereby we were uncovering and then delivering viable and pre-qualified leads to our clients. Upon completion of a successful Lead Generation project, a client would report back to us that their method of managing the Leads proved to be ineffective. In some cases, no formal centralized system of Lead Management was in place.” Roberson continues, “However, in most cases, the client was using a CRM that proved to be unfriendly, complicated to use or ineffective in its Lead Management abilities. This disparity was of concern to us as our services are only as effective as the business it produces for our clients! This scenario was the catalyst for the development of our Lead Tracking ASP model now offered to all clients.”
Up until now, NIH Research clients were required to use their own methods of Lead Management to follow up on the pre-qualified leads provided by NIH Research. Further, clients were also required to provide their own database outlining their target market and desired target “roles” within those markets. This too is a thing of the past. Roberson quips, “NIH Research provides our clients with access to seasoned Healthcare professionals who have worked healthcare specific phone-based Lead Generation projects for several years with the credentials to support their ability. Often when a client provides an outdated database, our talented Consultants spend more time making corrections than having meaningful conversations with our customers target decision makers. This was a compelling enough reason to begin providing our clients with access to a fresh new opportunity database.”
Once a client has engaged with NIH Research, they will have access to not only the most experienced and proven Healthcare Technology Lead Generation Consultants but now they will have access to an ASP Lead Tracking system, fresh opportunity database, available sales consulting/training and other systems or networking provisions needed to improve the client’s sales process.
“The providers of Technology consulting, software and other systems in this market are making important strides in healthcare,” said Roberson. “When our clients engage with us for Lead Generation or Branding, Tracking or Market research, we put our very best foot forward to keep their pipeline full and well maintained; this allows them to concentrate on their core competencies while we focus on ours.”
If you are attending HIMSS, please call for an appointment or alternatively contact NIH Research for a short demo to review how the NIH Research expanded services can improve your discovery of hot leads within your market, as well as simplify and improve the way you manage your sales process.
Contact: Bruce Roberson, CEO Phone: 954-753-2181 Fax: 954-753-4824 Email: Marketing@nihresearch.comhttp://www.nihresearch.com/
NIH Research
CONTACT: Bruce Roberson, CEO of NIH Research, +1-954-753-2181, or fax,+1-954-753-4824, or Marketing@nihresearch.com
Web site: http://www.nihresearch.com/