MediCall Announces New Communication Center With Healthcare Professionals; Wide Range Of Services Offered To Pharmaceutical And Medical Device Industries

PLEASANTON, Calif.--(BUSINESS WIRE)--April 7, 2004--MediCall, a California-based medical services company, today announced the availability of a wide range of telephone and web-based services provided through a world-class communication center staffed with healthcare professionals. MediCall’s communication center is designed to meet the unique needs of the pharmaceutical and medical device industries and offers programs for clinical trials, direct-to-consumer and direct-to-professional marketing, compliance, retention and product recalls. Using a robust IT infrastructure and technology located in the United States that meets HIPAA requirements, MediCall draws on a pool of highly skilled, well-educated, English-speaking healthcare professionals available in the Philippines.

“Traditional call centers support a wide variety of disparate industries, ranging from banking and insurance to computer hardware and software companies,” said John Chess, CEO of MediCall. “In contrast, MediCall specializes in the medical/pharmaceutical arena and staffs its center with healthcare professionals that are trained to meet the needs of specific clients. The result is a superior customer experience delivered by a team of healthcare professionals.”

Optigen uses MediCall to provide services to diabetics

One of MediCall’s customers is Optigen, a Florida-based company offering a variety of services to those diagnosed with diabetes. Utilizing MediCall’s Communication Center, staffed with nurses that have a background in diabetes, Optigen will provide callers with health and lifestyle management education and serve as an information source for diabetes nutrition.

“Many individuals with diabetes in the Jacksonville area are not aware that many of the supplies they need are covered by their insurance providers. Optigen provides not only the supplies delivered right to their door, but we also take care of the insurance handling for them as well,” states Mark Kennedy, President of Optigen.

In addition to traditional inbound and outbound telephone services, MediCall offers web chat, web callback, email, and fax-back services. Consumers seeking information or responding to an advertising campaign can select their preferred method of communication. For example, busy physicians may prefer to schedule time to discuss a new product or procedure via a web call back link on a pharmaceutical web site. Consumers may request product information in response to a television advertisement via a toll free phone number or through a web chat link on the company web site.

MediCall’s U.S.-based operation is staffed with a team of experienced industry professionals that support clients locally for their sales, IT, integration, scripting, data base and project management needs.

“With these new services, MediCall is coupling its specialized background in the medical services area with the tremendous resources and call center experience of Ayala Systems Technology, Inc., a subsidiary of Ayala Corporation, one of the oldest and largest public companies in the Philippines,” said Chess. “We expect this combination to break new ground by providing an unparalleled level of support to our U.S. clients.”

About MediCall

MediCall is a medical services company dedicated to serving the healthcare industry by providing industry-specific programs for each stage of a drug or medical product’s life. MediCall operates a communication center staffed with healthcare professionals in Manila, the Philippines. Its services are provided via toll-free telephone numbers and online communication channels, including the web and email. Integration of telephone and online communications provides a consolidated view of customer communications and a single point for collecting and reporting on data. MediCall services are provided and supported by world-class technology and advanced customer relationship management software. MediCall’s client services group, based in the U.S. provides all the required support necessary to implement and manage a variety of specialized programs. Training of MediCall’s staff is rigorous, ongoing and client-specific. Contact MediCall USA by phone at 202-293-3587 or by email at info@medicall.us, or www.medicall.us.

Contacts

For MediCall Ellen Pensky, 925-484-4052 ext 210 epensky@medicall.us