FREIBURG, Germany, Jan. 26 /PRNewswire/ -- inChord Communications Inc., the largest privately-held healthcare communications company in the world, announced today it has acquired a 44-percent ownership stake in Angela Liedler GmbH, a leading German healthcare advertising agency based in Freiburg.
The partnership enables inChord to continue the expansion of its European capabilities. Angela Liedler GmbH has worked with GSW Worldwide, one of inChord’s top healthcare advertising agencies, for more than a year on select marketing programs for GSW Worldwide’s pharmaceutical clients. This investment strengthens Liedler GmbH’s role as a key partner within GSW Worldwide’s global network.
The German agency is led by Angela Liedler, a licensed physician who worked in British and German hospitals for four years and later at Warner Lambert, where she served as medical marketing director for central nervous system (CNS) products. As founder of Angela Liedler GmbH in 1999, she has led it to become one of the top healthcare advertising agencies in Germany, with operations in both Freiburg and Cologne. The agency, which employs more than 40 employees, works with many of the world’s leading pharmaceutical companies including Altana, Bayer, Lilly, Roche, Pfizer and Wyeth.
“Deciding to partner with Angela was an easy choice,” said Phil Deschamps, president of GSW Worldwide. “In just six years, she has built a strong business and established a reputation for exceptional creative work in the pharmaceutical marketing industry. Germany is a key market for our global pharmaceutical clients, so we are delighted to be partnering with such an outstanding agency.”
Liedler continues to serve as CEO and maintains a 51-percent ownership stake in the business. “Leading international pharmaceutical brands requires a deep understanding of the needs of doctors and patients in different cultures,” she said. “I am very proud to bring a European perspective to inChord’s extremely successful communications team.”
In addition to serving clients locally, Liedler now will collaborate with GSW Worldwide on conception and execution of campaigns for healthcare products marketed globally. The agency will market itself as “Angela Liedler - Member of GSW Worldwide” on these global initiatives.
Angela Liedler GmbH is a full-service marketing and communications agency serving an international client base of market leaders in the pharmaceutical industry. For more information, visit http://www.liedler.com/ .
Headquartered in Columbus, Ohio, GSW Worldwide is a full-service marketing and advertising agency providing Liberating Ideas(SM) to clients worldwide through offices around the globe. In April 2004, the agency was named Agency of the Year by Med Ad News. GSW Worldwide is a subsidiary of inChord Communications Inc., a global marketing organization that provides communications solutions to the healthcare industry. With capitalized billings of $885 million, inChord is the largest privately-held company in its industry. For more information, please go to http://www.gsw-w.com/ or http://www.inchord.com/ .
inChord Communications Inc.
CONTACT: Marcia Frederick of inChord Communications Inc.,+1-614-543-6281, or mfrederick@inchord.com , or Angela Liedler of AngelaLiedler GmbH, +49 (0) 761-38 60 6-0, or angela@liedler.de