NEW YORK--(BUSINESS WIRE)--April 21, 2004--Heartbeat Digital today announced the release of its enterprise strength software suite for Physician Relationship Management, or PRM. Heartbeat PRM is the first enterprise software suite that helps pharmaceutical and biotech companies manage relationships with their Key Opinion Leaders (KOLs), Thought Leaders, Investigators and Speakers.
The PRM suite consists of three key modules:
Heartbeat Profiler enables companies to identify, profile and track the activities of Key Opinion Leaders, Thought Leaders, Investigators, Speakers, and Medical Liaisons. Heartbeat Profiler also includes a robust searching/reporting engine that offers users the ability to identify and sort physicians by a number of user-defined criteria.
Heartbeat DataMiner is a real-time data mining crawler that scours the internet and other data source to find new content about thought leaders. Heartbeat DataMiner looks for information such as thought leader publication activity and recent clinical trial involvement, and then compiles the findings into an intuitive user interface.
Heartbeat Communicator provides ongoing, two-way communications and data-sharing between a pharma company and all its key physicians, through a secure, customizable interface. The platform delivers slide and presentation content, a speaking events calendar, live webcasts and clinical trial information, so that physicians are always kept abreast of the latest data.
"Today, every pharmaceutical and biotech is trying to improve the process of thought leader management," said Larry Cohen, Executive Vice President of Heartbeat Digital's software division. "But without a central, scalable system that integrates data from sources across the entire enterprise and produces credible metrics, pharmas can never be sure if their process is actually being used, much less whether it's effective. Our PRM software suite solves that problem."
Heartbeat's PRM suite is currently being deployed by several top-tier pharma and biotech companies.
About Heartbeat Digital - Heartbeat Digital is a New York-based software development and professional services company specializing in Marketing Relationship Management solutions for the Pharmaceutical and Financial Services Industries. Heartbeat healthcare clients include Amgen, GSK, Lilly and Novartis. Financial Services clients include Allianz Dresdner, American Century, and Liberty Mutual. For more information, contact Larry Cohen at 212.941.9041.
Contacts
Heartbeat Digital Larry Cohen, 212-941-9041