TULSA, Okla., March 24 /PRNewswire/ -- For the fourth consecutive year, Blue Cross and Blue Shield of Oklahoma has been awarded the Blue Cross and Blue Shield Association's (BCBSA) Brand Excellence Award. This is the sixth time overall the Plan has received the honor.
Out of 40 Blue Cross and Blue Shield Plans nationwide, Blue Cross and Blue Shield of Oklahoma was one of only 10 Plans to receive the coveted award at last week's BCBSA board of directors meeting.
Brand Excellence Award winners are selected based on comparative scores for brand awareness, purchase interest and member experience.
"It's an honor to be recognized with four consecutive Brand Excellence Awards because it shows we're constantly working to better serve our members," said Ron King, chairman, CEO and president, Blue Cross and Blue Shield of Oklahoma. "This award is about our commitment to Blue Service and everything that represents. We strive to offer quality health plans and complement them with unmatched service that helps distinguish the Blue Brands to our members and community."
"These awards showcase Blue Plans' commitment to providing quality products and services for their members," said Scott P. Serota, BCBSA president and CEO. "The real winners are the customers Blue Plans serve, as the Blue brands continue to represent quality, security and peace-of-mind. For them, we continue to build upon our proud 75-year heritage -- and underscore the commitment to keep quality health care affordable for Americans."
The Brand Excellence Award program began in 1995 to recognize Blue Plans that excel in developing and enhancing the Blue Brand image. The Blue Brands are valuable assets that enable competitive strengths for each Blue Plan and helps position them to serve their customers better.
Now in its tenth year, the awards program encourages the exceptional Plan performance and consistent, superior customer service that also helps to further the collective image of the Blue Cross and Blue Shield Brands. Blue Plan members benefit from this commitment to excellence.
The Blue Cross and Blue Shield Association is comprised of 40 independent, locally operated Blue Cross and Blue Shield Plans that collectively provide health care coverage for nearly a third of all Americans. For more information about Blue Cross and Blue Shield of Oklahoma, visit http://www.bcbsok.com/ .
Blue Cross and Blue Shield of OklahomaCONTACT: Linda Sponsler, +1-918-592-9401, or Chad Friesen+1-918-592-9445, both of Blue Cross and Blue Shield of Oklahoma
Web site: http://www.bcbsok.com/