American Medical Security Group Release: American Medical Security Group Announces Third Quarter 2004 Financial Conference Call

GREEN BAY, Wis., Oct. 8 /PRNewswire-FirstCall/ -- American Medical Security Group’s (AMS) third quarter 2004 financial conference call, featuring AMS Chairman and CEO, Samuel V. Miller, will take place on Thursday, November 4, 2004 beginning at 9:00 a.m. (CT).

The call follows the company’s release of earnings after market close on Wednesday, November 3, 2004.

Access to the call in listen-only mode is available via webcast at http://www.eams.com/ . To hear the call, select “Investors” and then the link for “Quarterly Financial Conference Call.” Please go to the website prior to the start of the call to register, download, and install any necessary audio software.

The call will be archived at the same location a few hours after the live webcast.

To listen to the call by telephone, please dial (785) 832-2422 and request the American Medical Security Group financial conference call. The conference ID is AMS. A replay will be available by dialing (402) 530-0413 (Conference ID AMS) following the live call until midnight on Saturday, November 6, 2004.

The conference call may contain forward-looking statements relating to future events or future financial performance that are within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995.

Callers are encouraged to review the company’s Annual Report on Form 10-K for the year ended December 31, 2003, Quarterly Reports on Form 10-Q for the quarters ended March 31 and June 30, 2004 and other reports filed with the Securities and Exchange Commission from time to time, including the discussion under the caption “Cautionary Factors,” prior to listening to the conference call.

American Medical Security Group, through its operating subsidiaries, markets health care benefits and insurance products to small businesses, families and individuals. Insurance products of American Medical Security Group are underwritten by United Wisconsin Life Insurance Company. The company serves customers nationwide through partnerships with professional, independent agents and quality health care providers.

American Medical Security Group

CONTACT: Cliff Bowers, Vice President, Corporate Communications ofAmerican Medical Security Group, +1-920-661-2766