Pfizer Consumer Healthcare Release: Makers Of #1 Pediatrician-Recommended Brand Offer Parents A Convenient New Way To Treat Children's Coughs Effectively

MORRIS PLAINS, N.J., March 3 /PRNewswire/ -- Most parents will try anything to help relieve their child's cough or congestion. But the taste of liquid remedies or the sight of a big pill sends children burrowing beneath their covers. Now, parents have a new weapon against scratchy throats and sleepless nights. Pfizer Consumer Healthcare has introduced Children's PediaCare(R) Medicated Freezer Pops, providing parents with an easy, great tasting new way to give their children just the medicine they need for long- lasting cough relief. Medicated Freezer Pops offer a convenient alternative to pills or syrups, which can be messy or difficult for children to take.

"Most children typically have anywhere from six to 10 colds per year, and parents often have trouble choosing an effective medicine that their children will tolerate," says Marilu Thordsen-Velez, M.D. of Tri-County Pediatrics of Georgia. "New Medicated Freezer Pops will make it easier for parents to effectively relieve their children's cough symptoms without delivering unnecessary medication."

Many over-the-counter children's medicines offer cough and cold relief, but include ingredients such as fever reducers, which can mask an infection or other conditions. New Medicated Freezer Pops, as well as the entire PediaCare range of products, contain no fever reducers and are alcohol-free, providing a safe, simple and effective way to treat children's cough and cold symptoms.

"Medicated Freezer Pops are a welcomed addition to an ever expanding PediaCare line of products that are trusted by both pediatricians and parents for effective relief of cough and cold symptoms. For children who have trouble with pills or parents who are challenged with the mess and inconvenience of liquid syrups, Medicated Freezer Pops provide children just the medication they need to soothe their cough in an easy to administer and convenient packaging," said Lisa Lieberman, PediaCare product manager.

Non-drowsy PediaCare Medicated Freezer Pops relieve coughs for up to eight hours, and are available in two child-friendly flavors, Glacier Grape(TM) and Polar Berry Blue(TM). Medicated Freezer Pops are bought in a liquid state and then placed in the freezer at home. Each carton contains eight individual pops that can be stored in the freezer or, if needed, can be taken in their liquid state.

Available for over 20 years, the PediaCare franchise is the #1 pediatrician-recommended brand for treatment of children's cough and cold symptoms. The franchise consists of a broad product portfolio including a full line of children's products, such as PediaCare Decongestant Infant Drops, PediaCare Decongestant and Cough Infant Drops, Children's PediaCare Multi- Symptom Cold Liquid and Children's PediaCare Long-Acting Cough Plus Cold Liquid.

PediaCare Medicated Freezer Pops are marketed by the Consumer Healthcare division of Pfizer Inc. Pfizer Inc discovers, develops, manufactures and markets innovative medicines for humans and animals, and many of the world's best-known consumer products.

Pfizer Consumer Group

CONTACT: Jennifer Bouchard, +1-212-601-8453,, for Pfizer Consumer Group; or EricaJohnson, Pfizer Consumer Healthcare, +1-973-385-0708,

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