AR in Healthcare Market: Competitive Landscape Analysis with Forecast by 2031

Wilmington, Delaware, United States, Transparency Market Research Inc.: Rise in use of augmented reality (AR) in the healthcare sector for various activities such as surgical simulation, diagnostic imaging, patient care management, and rehabilitation is boosting the sales opportunities in the global AR in healthcare market.

An upcoming report by Transparency Market Research provides comprehensive assessment of major factors driving the growth of the global AR in healthcare market. Present and historical trends, drivers, growth opportunities, restraints, and challenges in the market are some of the prime facets covered in the research report. Therefore, the study document works as a dependable guide to gain thorough insights on the AR in healthcare market for the forecast period of 2021 to 2031.

The research analysts have presented all data from the global AR in healthcare market based on several important parameters such as product, end-user, technology, and region. On the basis of end-user, the market is divided into research laboratories, hospitals and clinics, and others.

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Key Drivers of AR in Healthcare Market Growth

Augmented reality refers to utilization of displays, sensors, and cameras to superimpose digital data onto the real world. This technology lets users to take the most useful information into perception of the environment. Technological advancements in the sensor and display technology together with different software have resulted into an AR revolution in the healthcare sector. The technology helps healthcare professionals to interact with patients using a wide range of AR applications. One of the prime features of these applications is their ability to offer healthcare professionals power to visualize as well as interact with bodies’ 3D representations.

Over the period of past few years, there is a surge in number of AR based startups. In addition, there is notable growth in investments in such technologies. These factors are projected to drive the expansion opportunities in the global AR in healthcare market in the years ahead. Moreover, rise in private as well as government investments for the integration of the AR technologies into the healthcare systems is projected to result into lucrative avenues for companies operating in the global AR in Healthcare market in the upcoming years.

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Competition Landscape of AR in Healthcare Market

The global AR in healthcare market is moderately fragmented in nature. Presence of several well-established players makes the competition levels of the market for AR in healthcare extremely fierce. Thus, companies operating in the market are executing diverse strategic moves to expand their businesses and maintain their leading positions. Some of the prominent market strategies include R&D activities, new product launches, partnerships, mergers, acquisitions, and collaborations.

Some of the key players operating in the global AR in healthcare market are:

  • Alphabet Inc. (Google)
  • Microsoft Corporation
  • Siemens (Siemens Healthcare)
  • Sony Corporation
  • AccuVein Inc.
  • Koninklijke Philips N.V. (Philips)
  • EchoPixel
  • Orca Health, Inc.
  • Atheer, Inc.

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Regional Outlook for AR in Healthcare Market

The global AR in healthcare market shows presence in several regions such as North America, Europe, Asia Pacific, and LAMEA. Among all, North America seems to be one of the lucrative market regions.

Enterprises operating in the North America AR in healthcare market are projected to gather noticeable growth prospects due to many factors such as surge in funding by regional government and private organizations for advanced technologies development in the healthcare sector and presence of advanced healthcare infrastructure in this region.

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