The National Aquarium in Baltimore and Discovery Communications today announced an exclusive multi-year partnership to support the Aquarium’s 65,000 square foot Australia expansion. The newly named ANIMAL PLANET AUSTRALIA: WILD EXTREMES exhibit is halfway to completion and slated to open in 2005.The alliance between the National Aquarium in Baltimore and Animal Planet is a natural fit, merging their shared commitment to providing experiences that move people to respect and preserve the animal world. In addition to title sponsorship of the exhibit, this partnership includes development of an original orientation film that will give Aquarium visitors background on the Australian region that inspired the exhibit; a dedicated space where visitors can learn about Animal Planet’s additional conservation efforts and other programming; and the first opportunity to develop television programming about the Aquarium’s research and exhibits. The Embassy of Australia has also partnered with the Aquarium throughout the design and collection process to capture core cultural elements of the Australian experience, ensure the authenticity of the exhibit and the art featured in it and develop collaborative business relationships Down Under.
