Investopedia -- Starbucks (Nasdaq:SBUX) is a very interesting company right now. On one hand, the company still has a huge presence and an impressive following, and it appears as if it will be a force well into the future. On the other hand, I think it has lost some of its luster as Americans have reigned in their spending, and other competitors could give it a run for its money down the line as well. The big-name coffee chain’s second quarter results were a bit of a mixed bag too.