Forbes -- With the recession bearing down hard on the American consumer, frugality is fast becoming ingrained in on Main Street. But, as evidenced by recent activity in the fast-food sector, no longer is “fast and cheap” the deciding factor in where consumers spend their money. In fact, companies such as McDonald’s and Burger King Holdings are struggling in their attempts to make headway, while more specialized restaurants such as Panera Bread Company and Buffalo Wild Wings are soaring.
