Promoting medical tourism plays a crucial part in improving economy of the country and the city.
Promoting medical tourism plays a crucial part in improving economy of the country and the city. So, governments have been taking different initiatives and offering private market players a hub to invest in providing medical treatments and services. The Indian government launched a new initiative to promote medical tourism and wellness in the country. Moreover, Dubai has been attracting private investments and setting up new treatment centers. The investments will continue to increase in the coming years. According to the report published by Allied Market Research, the global medical tourism market is estimated to reach $273.72 billion by 2027. Following are some of the activities taking place across the world.
Governments in many countries have been taking necessary steps to promote medical tourism in their countries. Indian government is one of those governments that brought a new strategy. The Ministry of Tourism formulated a strategy and roadmap for promotion of medical and wellness tourism in the country. The ministry highlighted that it aims to create synergy and robust framework among central government ministries, private sector, and statement to promote India as a medical tourism and wellness hub. In addition, this strategy and roadmap have been devised to offer an educational framework for taking forward the promotional activities for wellness and medical tourism.
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The ministry is expected to launch online and electronic media campaigns along with the global print media campaigns by collaborating with overseas markets. Digital promotions have been carried out regularly by the social media accounts of the ministry. There are different types of themes, including the theme related to medical tourism. The ministry also introduced ‘Medical Visa’, which is provided for foreign travellers to opt for medical treatment in India. The ministry mentioned that ‘e-medical visa’ and ‘e-medical attendant visa’ have been added for nearly 156 countries. Such initiatives to promote medical tourism will continue in the coming years.
Along with India, Dubai has been emerging as the most dynamic medical tourism destination in United Arab Emirates. According to the “Global Medical Tourism Index,” Dubai is ranked sixth in the medical tourism destination across the world. Moreover, supportive government policies, regulatory framework, and infrastructure and ability to gain the top talent across the world make Dubai one of the preferred destinations for specialized treatments.
Many private investments have been made by the healthcare brands. These brands have been striving to exploit opportunities presented in the city. Aviv Clinics opened its operations in the city to enable people in the MENA region to take control of their brain health and improve performance over the aging process. Such new investments will be made in the future.