KING OF PRUSSIA, Pa., and BALTIMORE, Oct. 28 /PRNewswire/ -- International Physician Networks (IPN) and ProMetrics Consulting Inc. (ProMetrics) today announced their unique collaboration in providing value-added decision support services, including market research, to pharmaceutical and biotechnology firms active in the oncology, rheumatology, and orthopedic markets. International Oncology Network and International Musculoskeletal Network, both divisions of industry-leader IPN, will collaborate with ProMetrics and combine their resources in their respective areas to provide the pharmaceutical/health care industry with the best possible source of timely disease-specific market information services. According to Marc Duey, president of ProMetrics Consulting Inc., "By combining our ten years of pharmaceutical market research expertise with IPN's leadership and considerable experience specializing in the support of community-based practices, we have the necessary tools to answer many of the difficult questions posed by the pharmaceutical and health care industry in their battle against disease."
These decision support services will enable senior management to make quicker key decisions. For instance, there are more products in the oncology pipeline now than at any other time, so the need for the development of solutions is vital. The ready access to physicians that the collaboration will provide will offer this team the ability to quickly respond to a client's time line and provide real-time data. Along with the accessibility advantage, the technology utilized by ProMetrics will provide a variety of means to gather the information required. Much of the data collection will involve the use of on-line surveys that automatically compile results for speed and efficiency. Many of the products being developed will contain a CD-ROM searchable database that will enable the user to conduct in-depth analysis.
Jeffery A. Scott, M.D., president of IPN, cites ProMetrics' core competencies, which include data collection, integration, analysis, and reporting, as key in choosing them as their respective collaborator in its market research venture. "With many of the sudden changes in product development, administration, and reimbursement taking place, particularly in the field of oncology, the demand for the services that we will be providing is at an all time high. The added resources of ProMetrics' experienced market research and consulting team will enable us to leverage our internal capabilities across many more programs than we could have on our own to satisfy this demand for clinical information. Ultimately, this will affect our knowledge and treatment of disease and is critical to saving lives."
A team of experts from IPN and ProMetrics will work in conjunction with prospective physicians in the development of solutions, such as surveys, analytical services, and syndicated studies, to accomplish these goals.
For more information about this collaborative agreement, contact Marc Duey at ProMetrics Consulting Inc., 610-265-6344/mduey@prometrics.com or Lavi Malhotra at IPN, 505-995-8547/lavim@iononline.com.
International Physician NetworksCONTACT: Erin Mulgrew for International Physician Networks,+1-410-843-3422, erinmulgrew@iononline.com
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