Increasing indispensable technology use through smartphones by insurers, patients, and physicians to share, access, as well as receive information will boost the business share.
The healthcare gamification market is projected to foresee commendable growth owing to increasing smartphone adoption, rising shift to business-to-consumer model as well as outcomes-based medicine, and expanding of health consumerism. Increasing indispensable technology use through smartphones by insurers, patients, and physicians to share, access, as well as receive information will boost the business share. Subsequently, growing use of social media for social connectedness will further augment the market outlook.
With the increasing number of smartphone users, industry players are continuously focusing on launching new apps and solutions. Citing an instance, in October 2020, researchers at Penn State as well as Houston Methodist Hospital announced an innovative mHealth app that can diagnose a stroke from the facial movements and speech of a user. The app could be downloaded on a tablet or smartphone and utilizes artificial intelligence to mainly identify the signs of stroke. It has been proven to be precise just like an emergency room exam.
As per a Global Market Insights, Inc., research report, healthcare gamification market is slated to surpass a $40 billion valuation by 2024.
Following are some of the key trends that are expected to shape the healthcare gamification market growth:
Increasing use of gamified models
In terms of end-use, the enterprise-based segment is likely to witness robust growth owing to growing inclination of consumers to compete amongst each other, specifically in fitness further resulting in development of various games. Escalating use of gamified models in organizations hosting walking competitions, providing wrist-based activity trackers to workers will further augment the segmental growth.
Ongoing shift towards preventive care across the U.S.
The U.S. healthcare gamification market dominated the industry and is likely to show promising growth over the coming time period. The growth is majorly ascribed to the increasing inclination in patients to effectively track as well as record indications, further assisting personalized treatments and continuous monitoring of patient's event. Likewise, ongoing shift towards preventive care to avoid expensive healthcare cost will surge the regional revenue share.
To access sample pages of this report titled, “Healthcare Gamification Market Size By Game Type (Casual Games, Serious Games, Exercise Games), By Application (Prevention, Therapeutic, Education, Others), By End-Use (Enterprise Based, Consumer Based), Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024” in detail along with the table of contents, please click on the link below:
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Growing German consumer inclination towards leading active lifestyles
The healthcare gamification market in Germany holds the major regional revenue share and is anticipated to follow similar growth trends over the coming years. The high growth is attributed to the rapidly expanding positive influence on motivation of individuals to involve in action. Overall, considering that individuals have access to games which are familiar to each one and motivate reasonably, the industry is earmarked to clock in flourishing growth in the country.
Increasing use of casual games for betterment of mental health
With respect to games, the casual games segment dominated the overall market due to the growing use of gaming in mental health as well as therapy of patients suffering from depression and trauma. These types of games are also known to be very popular among youngsters and might be a promising tool to help decrease depression rates, and anxiety and stress attacks. Furthermore, research has indicated that casual games are also popular among people of different ages, nationalities, and genders.
Several market players are focusing their efforts on strategies such as development of novel products, solutions. In fact, leveraging recent technological advancement, companies are actively surging their product portfolio and to consolidate their market position. Citing an instance, in September 2020, researchers at the University of Zaragoza and Complutense University developed a new electronic device application, named Close2U, that allows users to monitor the physical and mental health of cancer patients using gamification.
In this app, the users would answer several questions on a daily basis relating to their mood and where they are they experiencing pain. In exchange, the app rewards the users in the form of songs or advice, mainly to boost their motivation.
Akili Interactive labs, Bunchball, Nike, Fitbit, Mango Health, Hubbub Health, JawBone, Microsoft, EveryMove, and Ayogo Health among many others are some of the key players operating in the healthcare gamification market.
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