FAIRFIELD, N.J., July 11 /PRNewswire/ -- StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that Bayer CropScience Inc., Canada, a subsidiary of Bayer AG will upgrade its current StayinFront CRM system to the latest version of the solution, StayinFront CRM 9.2. The upgrade will provide Bayer CropScience Canada with improved system management features and additional user benefits.
Bayer CropScience is a key global provider of crop solutions, products and services, employing over 19,000 people in more than 120 countries. With Canadian headquarters in Calgary, Alberta, Bayer CropScience Inc. develops, manufactures and sells a broad range of innovative crop science products for crop protection, biotechnology and seed markets.
“Bayer CropScience Canada has been extremely pleased with our current StayinFront CRM system, and this upgrade will provide us with additional features and benefits to further enhance our customer relationship management processes,” said Lauren Davis, CRM Manager at Bayer CropScience Canada. “We sell our agricultural products through distributors and dealers and also interact with our end consumers. Therefore, we need a solution capable of helping us manage these complex, multi-faceted relationships. The StayinFront system will integrate to our data warehouse and allow for integration with all customer touch points, supplying each of our users with the information they need to provide the best customer service and ensure customer loyalty and retention.”
StayinFront CRM 9.2 provides organizations with a system that can be deployed quickly, minimizing interruption to their existing business processes. The system integrates all customer-facing touch points -- from the direct sales force to the contact center to the order entry department -- and supports business-critical functions, such as call tracking, management and planning, sales data analysis and target marketing, from a single point of accountability.
Davis continued, “One of our key drivers for upgrading to StayinFront CRM 9.2 is its improved synchronization capabilities to our data warehouse, reduced behind the scenes management and overall a more robust and easy to use tool for our sales and marketing staff. We are also excited about the dashboard concept and workflow engine, which monitors, executes and manages business processes. For example, the workflow engine can notify one of our managers when a forecast approaches production, when a product inquiry is logged or any other business time sensitive information. It’s powerful and flexible so we can schedule it to manage and execute a range of our business processes.”
Workflow processes are designed using industry-standard action diagrams intended for configuring processes. StayinFront Workflow can run these processes in response to a certain “trigger,” such as incoming e-mails or data arriving in a message queue. Once prompted, StayinFront Workflow can support a variety of valuable actions, including adding or modifying information, asking questions, sending e-mails or initiating tasks that can be defined in a script.
Thomas R. Buckley, Chief Executive Officer of StayinFront said, “Our clients need a CRM solution that can change as rapidly as their requirements do. By providing our clients with a robust CRM solution that ensures smooth migration to new versions, they’re able to maximize the value and return of their CRM investment to maintain their competitive advantage. This infrastructure -- plus the added functionality of StayinFront CRM 9.2 -- will provide Bayer CropScience with significant support for future growth.”
About StayinFront CRM
StayinFront CRM is designed to provide a single platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront CRM is a highly configurable, cost-effective, enterprise-wide solution. The unique Object- Oriented data models utilized in StayinFront CRM allow an exact fit system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.
About Bayer CropScience
Bayer CropScience, a subsidiary of Bayer AG with annual sales of about EUR 6 billion, is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non- agricultural applications. Bayer CropScience has a global workforce of about 19,000 and is represented in more than 120 countries. Further information is available at: http://www.bayercropscience.ca
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems. StayinFront offers rapidly configured and implemented solutions to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront has been chosen globally as a strategic CRM partner for more than seventy pharmaceutical companies and StayinFront solutions have been implemented in over twenty countries in twelve languages.
The Company’s core, underlying belief is that change is constant and that no two companies do things exactly the same way. This we define as your competitive advantage. StayinFront has developed flexible software platforms and tools to quickly respond to change and help drive business processes, better manage the administrative functions of the system and lower ongoing costs of ownership. Each implementation is delivered using the StayinFront Quality System, ensuring that all GMP (Good Manufacturing Practice) and GAMP 4 (Good Automated Manufacturing Practice Guide for Validation of Automated Systems, ISPE, 2001) standards covering the entire CRM development lifecycle are met. StayinFront also offers a range of Data Quality Services to improve, standardize, augment and further leverage the informational assets contained in proprietary databases.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The Company can be contacted via the Web at http://www.stayinfront.com.
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StayinFront, Inc.
CONTACT: Sam Barclay of StayinFront, +1-973-461-4800,sbarclay@stayinfront.com; or Jeanne Achille of The Devon Group,+1-732-542-2000, ext. 11, jeanne@devonpr.com