YARDLEY, Pa.--(BUSINESS WIRE)--April 28, 2004--Verispan is releasing the 2004 issue of its Guide to Healthcare Market Segments, an indispensable reference manual that details the forces driving healthcare in the United States.
An essential resource for strategic planners, research personnel, and marketing and sales executives, the Guide provides key data and in-depth information, including references to supporting documents, for U.S. healthcare market segments. Covered markets include:
-- Providers: Hospitals, nursing homes, home health agencies, integrated healthcare networks, AIDS/HIV treatment centers, outpatient surgery centers, cancer treatment centers, and others.
-- Intermediaries: Drug wholesalers, health information system firms, medical/surgical distributors, group purchasing organizations, retail pharmacies, disease management companies, pharmacy benefit managers, and more.
-- Purchasers: Employers, employer coalitions and the U.S. government.
-- Insurers: Health maintenance organizations, preferred provider organizations and insurance brokers.
For each market segment, the Guide provides:
-- An authoritative definition
-- A description of the segment's healthcare objective
-- A brief but thorough history
-- Key data on the size and scale of the segment
-- The role in the healthcare system, including strategies, primary needs, competition and medical supply purchasing
-- A forecast of future needs and challenges
-- Lists and profiles of key players
-- Important legislation, where relevant
-- Other issues specific to the market segment
The Guide to Healthcare Market Segments, available in hard copy and CD formats, is one in a series of publications providing detailed market insight for pharmaceutical and medical/surgical device marketers.
For more information, please contact Ed McCauley at (800) 982-5613.
Verispan: The True Measure of Healthcare
Verispan, a healthcare informatics joint venture of Quintiles Transnational Corp. and McKesson Corp., provides a broad array of information products and services to the healthcare industry, including sales targeting and compensation products; market research audits; healthcare profiles; comprehensive managed care offerings; primary market research; opinion leader mapping; data integration, warehousing and mining; data analysis and consulting; direct mail; list services; disease management studies; clinical trial investigator targeting and protocol recruitment evaluation; healthcare outcomes; and cost/benefit analyses, among many others. Verispan is also the nation's leading provider of patient-centric longitudinal data, with dozens of products used by clients spanning the industry.
Headquartered in Yardley, Pa., Verispan comprises over 500 dedicated healthcare information professionals. The company's Web site is www.verispan.com.
Contacts
Verispan, Yardley
Clients: Ed McCauley, 800-982-5613 or 267-685-4300 edward.mccauley@verispan.com or
Media: Tracy Everly, 800-982-5613 or 267-685-4300 tracy.everly@verispan.com www.verispan.com