OLDSMAR, Fla., May 25 /PRNewswire/ -- Vax-D Medical Technologies, the developer of Vax-D, a revolutionary treatment for low back pain and sciatica, announced today that it has secured a term of premium on-line advertising services with workcompcentral.com, Inc., a highly acclaimed workers’ compensation information service.
Workcompcentral will provide Vax-D custom online advertising services that include multiple-page banner ads, online directory listings and real-time reporting features.
“Clinically proven success rates and acceptance by physicians is driving the expansion of Vax-D centers throughout the US. Reaching our target markets and increasing brand awareness are critical to driving this growth,” said Dean McMichael, National Marketing Director for Vax-D. “Workcompcentral.com will play a key role in directing website traffic to vaxd.com and delivering new business opportunities via the Internet.”
Serving the professional workers’ compensation market, workcompcentral.com will enable Vax-D to deliver their message to a large pool of their most desirable prospects. As the greatest concentration of workers’ compensation knowledge and professional tools on the Internet, workcompcentral.com’s user base consists of over 13,000 claims professionals, attorneys, doctors, agents, brokers, and others who make or influence the purchase of countless work comp products and services. These segments form an audience that is highly receptive to information about a clinically-proven solution to low-back pain that does not involve risky and expensive surgery.
“Vax-D is pleased to invest in this type of Internet-based marketing vehicle and expects great results in 2004,” said McMichael. Thanks to numerous satisfied users who refer their colleagues to the site, WorkCompCentral’s subscriber base continues to grow by 10-15% each month. Contributing further to advertising visibility, users visit more frequently and spend more time on workcompcentral.com than other sites to take advantage of dynamic features including news, discussion forums and calculators.
Skyrocketing popularity and innovative advertising solutions that are unsurpassed in the work comp industry have tripled workcompcentral.com’s advertising sales in 2003. “With the relentless growth we’ve already experienced this year, I have no doubt that this will be our best year for advertising so far,” concluded David DePaolo, President & CEO of workcompcentral.com. “Increasing site traffic means greater returns for our advertisers, and we are proud to establish relationships with clients such as Vax-D with whom we can share our success.”
About Vax-D Medical Technologies
Established in 1992, Vax-D Medical Technologies provides a safe, noninvasive solution to low-back pain sufferers through VAX-D, a clinically proven non-surgical treatment for the herniated and degenerated discs that can cause low back pain and sciatica. 3,000 people a day receive effective treatment in VAX-D clinics in the United States and around the world. In clinical studies, Vax-D eliminated pain in over 70% of patients to the extent that they no longer required treatment. Vax-D is safe, cost effective, and covered by most insurance providers. For more information, visit the company’s Web site at http://www.vaxd.com/, or call 800-388-8257.
About workcompcentral.com
Through its broad network of seasoned professionals, workcompcentral.com, Inc. acquires and disseminates information and data concerning the workers’ compensation industry for insurance carriers, TPAs, employers, attorneys, medical vendors, injured workers and vocational professionals. Providing industry news, legal resources, calculators, state data interactivity and other time and money saving professional tools, workcompcentral.com is the single greatest concentration of workers’ compensation knowledge in the industry. For more information, visit http://www.workcompcentral.com/.
WorkCompCentral; Vax-D Medical Technologies
CONTACT: David DePaolo, President and CEO of Workcompcentral,+1-805-484-0333, david@workcompcentral.com; or Dean McMichael, Vice Presidentof Marketing of VAX-D Medical Technologies LLC, +1-800-388-8257, or fax,+1-813-343-5005, dean@vaxd.com