PHILADELPHIA, June 6 /PRNewswire/ -- Medical Broadcasting Company (MBC), one of the largest healthcare interactive marketing agencies in the country, today announced that Jim Burke and Craig Douglass, formerly partners in Douglass Burke LLC, will join MBC effective immediately.
The addition is part of MBC’s decision to prepare for growth amid a new era in healthcare marketing - where the greatest opportunity for pharmaceutical companies to connect with physicians and patients is on the Internet. “The Internet is transforming the way pharmaceutical brands do business,” said David Kramer, chairman and CEO of MBC. “Jim and Craig are two innovators who share our passion for helping healthcare clients harness the power of interactive marketing.”
“Joining MBC is tremendously exciting for us,” said Jim Burke, new MBC senior vice president, group management supervisor. “MBC has a formidable footprint in the industry - and is redefining what it means to be an interactive agency in healthcare. Our shared mission is to define what’s next for pharmaceutical brands on the Internet.”
“MBC has always represented the very best in creative excellence, and to be part of that is thrilling,” said Craig Douglass, new MBC senior vice president, group creative director. “The great agencies of the next few years will combine strategy and creativity with content and technology innovation to advance work that will produce unprecedented results for clients. Being part of MBC puts us at the forefront of that movement.”
Over the last ten years Jim Burke and Craig Douglass have provided brand and enterprise Internet strategy, design, and development services to leading global pharmaceutical companies. They were founding members of Frontier Media Group, one of the Philadelphia region’s first interactive agencies. Following Frontier’s acquisition by Qwest, the pair led a management buyout in 2002 to form Cadient Group, where they served as managing partners until leaving Cadient in 2004.
In 2004, pharmaceutical companies spent over $30 billion on promotion, more than ever before - and nearly $5 billion more than 2003, according to Verispan, a leading pharmaceutical market research firm. Many analysts are predicting a shift in total drug promotion in 2005 and beyond - away from traditional promotion and mass awareness tactics, such as DTC television advertising and towards more targeted efforts, such as those online, that support informed patient care. MBC believes the rise of high-speed Internet penetration creates unprecedented opportunities to convey complex health condition, treatment and brand messaging using immersive, broadcast-quality web content.
About Medical Broadcasting Company
Medical Broadcasting Company (MBC) is a leading full-service healthcare interactive marketing agency. Since 1990, we have created integrated marketing programs that promote value exchange and maximize business results exclusively for clients in the pharmaceutical, biotechnology, and medical devices industries. Our work is informed by deep scientific and medical expertise, robust analytics and a comprehensive understanding of the motivations and behaviors of consumers and healthcare professionals. MBC services span from acquisition to conversion through retention and include marketing strategy, media planning and buying, search engine marketing, creative design, web development, broadband and video production, and relationship marketing. As a member of the WPP Group, MBC has access to deep technology, marketing and advertising resources to service a global client base. For more information, visit http://www.mbcnet.com.
Medical Broadcasting Company
CONTACT: Larry Mickelberg, Medical Broadcasting Company, +1-215-399-3203,lmickelberg@mbcnet.com
Web site: http://www.mbcnet.com/
