iVOW To Exhibit At Annual Meeting Of American Society For Bariatric Surgery

CARLSBAD, Calif., June 24 /PRNewswire-FirstCall/ -- iVOW, Inc. , today announced that company executives will be exhibiting at the 22nd Annual Meeting of the American Society for Bariatric Surgery (ASBS), to be held in Orlando, FL from June 28 through July 1, 2005. At this meeting, iVOW (Obesity to Wellness) will reveal its updated portfolio of management and consulting services for morbid obesity focused disease management programs. This will include the Company’s two iVOW Centers located in California and New York, both of which are comprehensive on-site management programs. The Company’s exhibit will also feature a presentation of VistaVitamins, a long-term multi-vitamin nutritional supplement for post-surgical gastric bypass patients, by Susan Leach, author of “Before and After - Living and Eating Well After Weight Loss Surgery,” featured on the “Today” show and in People magazine.

Dr. Michael Owens, President and CEO of iVOW, said, “We continue to make progress on our iVOW Center and Program strategy and remain optimistic about our business opportunities, even as we manage through the market timing issues inherent in awaiting the updated National Coverage Determination decision concerning weight loss surgery from the Centers for Medicare & Medicaid Services to be promulgated later this year.”

“We are also pleased that for the first time we will be making three presentations on Sunday, June 26th during Industry Night of the ASBS conference that highlight our organizational capability, strategic partnerships and products,” said Dr. Owens.


Our business is focused exclusively on the disease state management of chronic and morbid obesity. We provide program management, operational consulting and clinical training services to physicians and hospitals involved in the medical and surgical treatment of morbidly obese patients. We also provide specialized vitamins to patients who have undergone obesity surgery. Our corporate website is www.ivow.com; information on our nutritional supplements for post-surgical gastric bypass patients may be found on www.vistavitamins.com. iVOW is the new corporate name of Vista Medical Technologies, Inc. iVOW is traded on the NASDAQ SmallCap Market under the stock symbol IVOW.

Forward Looking Statements

This news release may contain forward-looking statements concerning the business and products of iVOW. Actual results may differ materially depending on a number of risk factors, including, but not limited to the following: our efforts to maintain compliance with the continued listing requirements of the Nasdaq SmallCap Market; our ability to raise additional capital to fund our operations and execute our business plan; our ability to penetrate the market for obesity surgery management services; and customer acceptance of our products and services. Other risks inherent in our business are described in our Securities and Exchange Commission filings, including our Annual Report on Form 10-K for the year ended December 31, 2004, as amended, and our most recent quarterly report on form 10-Q. We undertake no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

AT iVOW: AT FINANCIAL RELATIONS BOARD: Michael H. Owens,MD,MPH,FACPE,CPE Tony Rossi President & CEO Media Contact mowens@ivow.com trossi@financialrelationsboard.com (760) 603-9120 (310) 854-8317

iVOW, Inc.

CONTACT: Michael H. Owens,MD,MPH,FACPE,CPE, President & CEO of iVOW, Inc.,+1-760-603-9120, mowens@ivow.com; or Media, Tony Rossi of FinancialRelations Board, +1-310-854-8317, trossi@financialrelationsboard.com