COLUMBUS, Ohio, Dec. 15 /PRNewswire/ -- inChord Communications, the largest privately-held healthcare communications company in the world, announced today that it has launched a new advertising agency focused exclusively on companies marketing oncology and immunology products. The agency will be known as “The Navicor Group” and will be based in Columbus Ohio.
“Today there are more cancer therapies under clinical development than any other therapeutic area,” said Blane Walter, chairman and CEO of inChord. “As pharmaceutical companies continue to develop these exciting new products, the demand for marketing experts who understand this complex field will grow. inChord has a long history of working in oncology across several of our divisions. Now we’re taking that expertise to the next level by establishing a specialty agency to serve companies whose focus is oncology and immunology.”
The Navicor Group is led by Garnett Dezember, who serves as president. Dezember joined The Navicor Group’s sister agency, GSW Worldwide, three years ago as senior vice president to lead several oncology accounts. Prior to joining GSW Worldwide, Dezember worked at Bristol-Myers Squibb for 20 years, where he oversaw the marketing efforts for several key oncology and immunology products, including the launches of Taxol and Zerit.
Dezember is supported by a deeply experienced staff including an oncologist, an infusion pharmacist, an oncology/immunology medical sales liaison, and strategic marketers and creative professionals who have launched numerous cancer and immunology products. The Navicor Group currently employs nearly 20 associates.
“The Navicor Group brings a level of experience in oncology that is unmatched by any other agency in the business,” said Dezember. “Having led marketing programs for more than a dozen oncology and immunology products, our team can hit the ground running with our clients, immediately providing valuable insights and strategic thinking to guide their marketing efforts. Our name, Navicor, represents our unique ability to help clients navigate through obstacles and coordinate all of the critical elements for successful product promotion.”
The Navicor Group already serves as agency of record for two industry leading products: Rituxan, a treatment from Genentech for Non-Hodgkin’s lymphoma, and Vidaza, a treatment from Pharmion for myelodysplastic syndromes (MDS).
While The Navicor Group will provide a focus in oncology, it will not be the sole provider of oncology marketing within inChord. inChord’s specialty communication companies -- Blue Diesel, CHS, Cadent Medical Communications and Y Brand -- each serve clients in the oncology/immunology field. In addition, the other inChord agencies -- GSW Worldwide, Palio Communications and Stonefly Communications Group -- will continue to serve oncology and immunology clients as they have in the past.
“With about 100 products on the market and 400 therapies in clinical trials, there are more than enough marketing opportunities in oncology and immunology to keep several agencies busy. The creation of The Navicor Group gives inChord a specialized resource to address the needs of particular clients and to provide solutions that will lead to growth for their brands,” said Walter.
The Navicor Group is housed at 500 Olde Worthington Road, in the same building as inChord. To learn more about The Navicor Group, go to http://www.navicorgroup.com/ or call the main number, 614-543-6011.
inChord Communications Inc. is a global group of communications companies providing customized marketing solutions to healthcare clients. In addition to The Navicor Group, inChord also owns Blue Diesel, an interactive marketing company based in Columbus, Ohio; Cadent Medical Communications, a medical education company based in Irving, Texas; CHS, a contract marketing company based in Scottsdale, Ariz.; GSW Worldwide, a full-service advertising agency based in Columbus, Ohio; Palio Communications, a full-service advertising agency based in Saratoga Springs, N.Y.; Stonefly Communications Group, a full- service agency based in Columbus, Ohio; and Y Brand, a branding company based in New York City. For more information about inChord, please go to http://www.inchord.com/ .
Website: http://www.inchord.com http://www.navicorgroup.com
inChord Communications Inc.
CONTACT: Marcia Frederick of inChord Communications Inc.,+1-614-543-6281, or mfrederick@inchord.com