Greenway Medical Technologies Continues To Expand Focus In The OB/GYN Medical Specialty

CARROLLTON, Ga., May 3 /PRNewswire/ -- Greenway Medical Technologies, Inc., a leading provider of organically integrated practice management and electronic medical records (EMR) software solutions for physician practices, today announced the addition of twenty (20) new OB/GYN practice clients. These OB/GYN practices have successfully deployed and are using PrimeSuite, Greenway’s web browser-based, integrated, clinical, financial, and administrative software solution specifically designed for medical practices.

With the addition of these twenty (20) OB/GYN practices to Greenway’s client base, more than 40% of Greenway’s client base is represented by OB/GYN practices. Although Greenway’s solution addresses many different medical specialties, the OB/GYN medical specialty represents Greenway’s largest concentration of PrimeSuite users. Greenway’s experience in the OB/GYN medical specialty and PrimeSuite’s specific OB/GYN functionality has facilitated its continued success in this marketplace. Examples of some of PrimeSuite’s OB/GYN specific functionality include prenatal flowsheets and an extensive library of OB/GYN clinical templates.

The twenty (20) new OB/GYN practice clients that are being announced today are: East Tennessee Women’s Heath Specialists in Knoxville, Tenn.; Women’s Health Professionals in Albany, Ga.; OB/GYN Associates in Dover, Del.; Gwinnett GYN in Snellville, Ga.; Dr. Brown OB/GYN in Fairhope, Ala.; Women’s Healthcare in Haverhill, Mass.; Women’s Health Center of Southern Oregon in Grants Pass, Ore.; OB/GYN South in Birmingham, Ala.; North Park OB/GYN in Chattanooga, Tenn.; Women’s Health Professionals OB/GYN in Huntsville, Ala.; Women’s Health Specialists in Yuma, Ariz.; South Shore OB/GYN in St. Joseph’s, Mich.; Omega OB/GYN in Dallas, Tx.; Maternal Gynerations in Lawrencville, Ga.; Ford OB/GYN in Ashland, Ky.; OB/GYN Consultants in Knoxville, Tenn.; Women’s Clinic in Jefferson City, Mo.; Women’s Medical Group in Upland, Calif.; Women’s Clinic in Hattiesburg Miss.; and Emerald Coast OB/GYN in Panama City, Fla.

“Greenway’s PrimeSuite is an all-encompassing, easy to use solution for my practice, which has allowed for increased organization within the office,” said Jerry E. Sanders, MD of East Tennessee Women’s Health Specialists. “By providing us with a foundation of easy to use, OB/GYN-specific functionality along with tools for physician customization, our practice has been able to make the transition to electronic medical records in a short amount of time.” Dr. Sanders added, “from a physician’s perspective, the customizability of the EMR, as well as its intuitive layout, allows me to electronically document each patient encounter without any interference to patient communications or without any slow down in my daily work load.”

“Our practice has benefited tremendously from the implementation of the Greenway system,” said David Stroud, MD of Women’s Health Professionals OB/GYN. “Patient documentation is certainly more complete as a result of using the PrimeSuite system, and our coding is also more accurate. Each clinical template has been designed to automatically contract or expand as required by the complexity of the patient visit, continued Dr. Stroud. “As I complete documenting each patient visit, the Greenway system automatically recommends the appropriate diagnosis, procedure and E&M codes for billing purposes. The billing codes are generated in compliance to the documentation detail and are also checked to identify any inconsistencies between diagnosis and procedure codes.”

“Greenway’s commitment to providing efficiency to our clients and better service to their patients is the reason we developed PrimeSuite,” said Tee Green, president and COO of Greenway. “PrimeSuite provides physicians more time to better understand and meet their patients’ healthcare needs and less time dealing with massive volumes of paperwork. We are helping medical professionals do what they need to do -- spend quality time with their patients.”

Greenway’s PrimeSuite allows practitioners the ability to automate every step of a patient visit, including scheduling appointments, posting patient reminders, reviewing patient medical history, completely documenting patient encounters, managing the billing cycle, and processing claims. Adherence to industry standards and compliance regulations in accordance with the new HIPAA rules are elements incorporated into the software. The integrated system architecture consolidates front and back-office functions so that unnecessary, redundant data entry is avoided and the practice’s workflow is rendered more efficiently. As a result, physicians using PrimeSuite benefit from a more efficient workflow, thereby allowing for enhanced levels of patient care.

About Greenway Medical Technologies, Inc.

Based in Carrollton, Ga., Greenway is the only established software and service provider of a web browser-based ambulatory software suite that includes integrated practice management, electronic medical record (EMR), and managed care functionality. A group of more than seventy-five physicians and healthcare professionals joined forces with a group of technologists to develop a suite of integrated, physician-centric software solutions designed to meet the healthcare industry’s demand for dependable, HIPAA-era management software solutions. This software and service solution, called PrimeSuite, enables physicians, practice managers, and other healthcare providers to better serve their patients, more efficiently manage their practices, and increase practice profitability.

As part of detailed evaluations, Microsoft and the American Academy of Family Physicians (AAFP) awarded Greenway(R) the highest overall rating among all practice management solutions evaluated, and the Massachusetts Medical Society (owner and publisher of the New England Journal of Medicine) has provided Greenway(R) its endorsement.

Greenway(R) is a software services company focused on delivering complete physicians’ practice automated solutions through partnerships and technologies from Microsoft, Dell Computers, ADAM, Inc., and AT&T. For more information about Greenway(R), call (800) 341-6313 or visit http://www.greenwaymedical.com/ .

For More Information, Contact: Erin Barrett or Michael Jordan, For Greenway Medical Technologies, Inc., (843) 916-2000 Bill Anderson, Greenway Medical Technologies, Inc., (770) 836-3100 ext. 333

Greenway Medical Technologies

CONTACT: Erin Barrett or Michael Jordan for Greenway MedicalTechnologies, Inc., +1-843-916-2000; or Bill Anderson of Greenway MedicalTechnologies, Inc., +1-770-836-3100, ext. 333