THOUSAND OAKS, Calif.--(BUSINESS WIRE)--March 17, 2005--The Blue Cross and Blue Shield Association (BCBSA) announced today that Blue Cross of California (Blue Cross) has won recognition for its innovative asthma management program for Medicaid populations designed to improve access to affordable, quality healthcare. In a unique collaboration between BCBSA and the Harvard Medical School’s Department of Health Care Policy, the BlueWorks initiative spotlights programs from the Blue Cross and Blue Shield companies throughout the country that are effective in keeping quality healthcare affordable.
