Johnson & Johnson Vision Care, Inc. Release: VISTAKON To Introduce New 1-DAY ACUVUE(R) MOIST(TM) Brand Contact Lenses In U.S. - A Breakthrough In Comfort
Published: Jul 25, 2006
JACKSONVILLE, Fla., July 25 /PRNewswire/ -- VISTAKON(R), Division of Johnson & Johnson Vision Care, Inc., today announced plans to introduce 1-DAY ACUVUE(R) MOIST(TM) Brand Contact Lenses with breakthrough LACREON(TM) technology in the U.S. Currently the fastest growing daily disposable lens in Japan, 1-DAY ACUVUE MOIST is already being introduced at some U.S. eye care professionals' offices, with distribution expected to grow throughout the coming months.
LACREON technology employs a unique process that permanently embeds a water holding ingredient, similar to that found in natural tears, into the proven etafilcon A material of the 1-DAY ACUVUE(R) Brand. This technological advancement locks in moisture that lasts throughout the day, allowing eyes to feel fresh and comfortable all day long.
"Many eye care practitioners and consumers favor disposable contacts because of their health and convenience benefits," explains Pat Cummings, OD, VP, Professional Affairs, VISTAKON. "1-DAY ACUVUE MOIST is the next step in daily disposable contact lens technology. The addition of LACREON technology provides a solution for the most frequently reported complaints of contact lens discomfort -- dryness and end of day comfort."
1-DAY ACUVUE MOIST and 1-DAY ACUVUE are the only daily disposable contact lenses with ultraviolet (UV) blocking. They block approximately 82% of UV-A radiation and 97% of UV-B radiation+*. On average, contact lenses without UV blocking block approximately 10% of UV-A radiation and 30% of UV-B radiation. Additionally, both lenses have been cleared by the U.S. Food & Drug Administration for use in patients who suffer symptoms associated with ocular allergies during contact lens wear. When worn on a daily disposable basis, they provide improved comfort for two out of three patients who experience mild discomfort and itching associated with allergies during contact lens wear compared to lenses replaced at intervals of greater than two weeks.
ACUVUE Brand Contact Lenses are available by prescription only for vision correction. An eye care professional will determine whether contact lenses are right for individual patients. Although rare, serious eye problems can develop. To help avoid these problems, patients should follow the wear and replacement schedule and the lens-care instructions provided by their eye doctor. Individuals should not wear lenses if they have an eye infection or experience eye discomfort, excessive tearing, vision changes, redness, or other eye problems. If one of these conditions occurs, they should contact their eye doctor immediately.
Johnson & Johnson Vision Care Inc.
The VISTAKON division of Johnson & Johnson Vision Care, Inc. specializes in disposable contact lenses which it markets under such brand names as ACUVUE(R), ACUVUE(R) ADVANCE(TM) with HYDRACLEAR(TM), ACUVUE(R) ADVANCE(TM) for ASTIGMATISM, ACUVUE(R) OASYS(TM) with HYDRACLEAR(TM) PLUS, ACUVUE(R) and ACUVUE(R) 2; 1-DAY ACUVUE(R); 1-DAY ACUVUE(R) MOIST(TM); ACUVUE(R) BIFOCAL; ACUVUE(R) TORIC, and ACUVUE(R) 2 COLOURS(TM).
ACUVUE(R), ACUVUE(R) ADVANCE(TM), HYDRACLEAR(TM), ACUVUE(R) OASYS(TM), ACUVUE(R) 2 COLOURS(TM), 1-DAY ACUVUE(R) MOIST(TM), LACREON(TM) and VISTAKON(R) are trademarks of Johnson & Johnson Vision Care, Inc.
+ Helps protect against transmission of harmful UV radiation to the cornea and into the eye. * WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-Blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-Blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.VISTAKON(R), Division of Johnson & Johnson Vision Care, Inc.
CONTACT: Gary Esterow of Vistakon, +1-908-216-5200, email@example.com
Web site: http://www.jnjvision.com//